One of the most strategic components of your digital marketing technology stack is your “data layer.” Simply put, the data layer is the data structure that outlines all the digital data that you [...]
I’ve been a vendor practitioner in the digital marketing and analytics fields for the last 15 years. Prior to co-founding Tealium, I spent eight years at WebSideStory, a web analytics pioneer [...]
It is with great pleasure that I announce my nomination for the Digital Analytics Association (DAA) Board of Directors. The DAA is an organization that’s dear to my heart. I’ve been in the [...]
In my last post, I outlined the shortcomings of the marketing funnel when it comes to today’s marketplace. But given the limitations of existing models, how does one go about measuring marketing [...]
The world is changing before our eyes, including the way we carry out our daily activities. For example, I recently hired a roofer to fix a leaky roof at my house. To find one, I asked for [...]
Last week, Tealium announced new and improved functionalities to help organizations more effectively deploy testing & optimization vendor tags. In a nutshell, the new features allow [...]
Those who follow the constant evolution of digital marketing have probably noticed that tag management is repeating many of the same lessons learned by the web analytics community over a decade [...]
One of the common methods through which tags hurt site performance is simply the fact that some tags are slow. Various factors impact the performance of tags, including internet router [...]
A cornerstone of any enterprise tag management solution is the ability to conditionally load tags based on select criteria. Within the Tealium solution, this is referred to as “Load Rules”. [...]
One of the many methods through which Tealium improves site performance is by using asynchronous loading of tags. This method is becoming increasing popular, especially after Google’s [...]
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