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    Blog

    Author Archive for: "ali"
     Data Layer Enrichment: Taking Your Data Layer to the Next Level
    By Ali Behnam
    In Customer Centricity
    Posted August 25, 2015

    Data Layer Enrichment: Taking Your Data Layer to the Next Level

    One of the most strategic components of your digital marketing technology stack is your “data layer.” Simply put, the data layer is the data structure that outlines all the digital data that you [...]

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     Why The Term “Tag Management” Sucks
    By Ali Behnam
    In Tag Management
    Posted June 16, 2015

    Why The Term “Tag Management” Sucks

    I’ve been a vendor practitioner in the digital marketing and analytics fields for the last 15 years. Prior to co-founding Tealium, I spent eight years at WebSideStory, a web analytics pioneer [...]

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    By Ali Behnam
    In Insights and Analytics
    Posted April 29, 2015

    Why I Am Running for the DAA Board of Directors

    It is with great pleasure that I announce my nomination for the Digital Analytics Association (DAA) Board of Directors. The DAA is an organization that’s dear to my heart. I’ve been in the [...]

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     The Rise of the Customer Experience Model
    By Ali Behnam
    In Customer Centricity
    Posted July 29, 2014

    The Rise of the Customer Experience Model

    In my last post, I outlined the shortcomings of the marketing funnel when it comes to today’s marketplace. But given the limitations of existing models, how does one go about measuring marketing [...]

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     The Marketing Funnel is Dead – Long Live the Customer!
    By Ali Behnam
    In Customer Centricity
    Posted June 19, 2014

    The Marketing Funnel is Dead – Long Live the Customer!

    The world is changing before our eyes, including the way we carry out our daily activities. For example, I recently hired a roofer to fix a leaky roof at my house. To find one, I asked for [...]

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    By Ali Behnam
    In digital marketing, Personalization, Standard
    Posted September 12, 2013

    Taking Your Test Platform to the Next Level

    Last week, Tealium announced new and improved functionalities to help organizations more effectively deploy testing & optimization vendor tags. In a nutshell, the new features allow [...]

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    By Ali Behnam
    In digital marketing, Standard, Tag Management
    Posted September 5, 2013

    Why the Client-Server Model for Tag Management is Going Obsolete

    Those who follow the constant evolution of digital marketing have probably noticed that tag management is repeating many of the same lessons learned by the web analytics community over a decade [...]

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    By Ali Behnam
    In Standard, Tag Management
    Posted November 8, 2011

    Slow Tag Killing

    One of the common methods through which tags hurt site performance is simply the fact that some tags are slow. Various factors impact the performance of tags, including internet router [...]

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    By Ali Behnam
    In Standard, Tag Management
    Posted October 31, 2011

    Improving Performance with Conditional Tag Loading

    A cornerstone of any enterprise tag management solution is the ability to conditionally load tags based on select criteria. Within the Tealium solution, this is referred to as “Load Rules”. [...]

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    By Ali Behnam
    In Standard, Tag Management
    Posted October 24, 2011

    Asynchronous Tagging

    One of the many methods through which Tealium improves site performance is by using asynchronous loading of tags. This method is becoming increasing popular, especially after Google’s [...]

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    About the Author

    Ali Behnam

    Ali is the Co-Founder of Tealium. Prior to co-founding the company in 2008, he held several senior-level positions at WebSideStory (now Adobe Systems), Visual Sciences, and Omniture. He joined WebSideStory in a product management role where he managed the company’s enterprise level products, and later joined the company’s professional services team managing strategic clients. Ali holds an MBA from UCLA Anderson School of Management.

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