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Tag Management or Universal Tag? If you attended X Change, one of the huddles offered was around universal tagging. There are a growing number of companies taking different approaches to the same [...]

Tag Management has arrived. While attending this year’s Google Analytics Certified Partner (GACP) Summit, one of the topics of discussion among attendees was universal tagging and tag [...]

So far we’ve discussed using the Universal Tag to improve your implementation, achieve a better web analytics process and prepare for the unknown. But there’s another major benefit [...]

In our previous posts, we talked about how the Universal Tag can simplify your web analytics implementation and improve the web analytics process. In this post, we’re going to discuss [...]

In our last post, we talked about the use of Universal Tag to improve your web analytics implementation. In this post, we are going to discuss another major benefit associated with the Universal [...]

It has been a while since our last blog post. We’ve been busier than ever deploying the Universal Tag on client sites and I’m happy to say that the number of unique client deployments [...]

Tealium is proud to announce the Galactic Tag. Yeah baby! The Universal Tag wasn’t enough so we’re going galactic. The Galactic Tag includes a number of exciting features, which [...]

Last week at Online Marketing Summit (OMS) I had the pleasure of sitting in a panel of web analytics professionals, along with Eric Peterson, Matt Belkin from Omniture, Amanda Kahlow, Bill Bruno [...]

We are pleased to announce the availability of version 2 of Tealium Universal Tag. The new version provides many new enhancements following several enterprise-level web analytics deployments with [...]

One way to make web analytics actionable is to break the site into different sections (such as home pages, category pages, etc.) and generate reports specific to those pages/sections. In this [...]