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In the traditional offline media (TV, radio, print), agencies typically charge 15% of the marketing spend as their fees. So for example, if your company is spending $100,000 on print advertising, [...]

This is the third and final post of a three-part series on top reports for your site search. As a reminder, they are: Search Usage Searches per Search Visit Top Search Terms Top Failed Terms [...]

This is the second post of a three-post series on top reports for optimizing your site search. In our last post, we covered the first three of the list below. Again, the top reports are: Search [...]

What is the most valuable report that you can get from your Web analytics package? Arguably, it’s the site search report; also referred to as internal search. Why? Because most of what web [...]

Tealium is growing 🙂 We’re happy to announce the addition of Mike Anderson and Ali Behnam to the Tealium management team. These additions complete our portfolio of high-end Web analytics [...]

As our first post, we thought it would be appropriate to describe what the term Visitor Insights means. As you know, our personal backgrounds are from the field of Web analytics. As a user of a [...]

Welcome to the Visitor Insights blog – a weblog dedicated to better understanding your web site visitors. In this blog, we’re going to post tips, tricks and best practices in the [...]