Introducing the ‘Quad Rants’
If you’re a marketer in today’s data-driven, technology-obsessed era, you undoubtedly took notice of the updated Marketing Technology Landscape Supergraphic published by Scott Brinker earlier [...]
By Chris Slovak
Posted Optimizing Purchasing for Facebook Exchange and Other Emerging Media with Tag Management
In this ever-changing landscape of paid media channels available for purchase, it is critical for marketers to test new vendors rapidly and with limited impact in day-to-day operations. Having [...]
Why Data Validation is Critical for Bid Management
It’s no secret that marketing is evolving. New media, new models and a changing focus have signaled a shift from broad campaign measurement to per ad ROI. Better tracking at a click/impression [...]
By Chris Slovak
Posted Why Tags Go ‘Rogue’ and How to Tame Them
Let’s face it, technology isn’t perfect. After all, behind the million lines of code, server racks and bright monitors, are people – issues can and will arise. Luckily, having a tag [...]
