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    • Solutions
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        • Intro to Mobile Data
        • Mobile Data Strategies
        • IoT, Mobile and Beacons
        • Mobile Libraries and SDKs
      • Event Data Framework
        • Data Infrastructure Fundamentals
        • Client Side vs. Server-Side
      • Customer Data Platform
        • CDP Fundamentals
        • CDPs vs. DMPs
        • Identity Resolution
      • EDW or Data Lake + Tealium
      • Data Governance
        • Data Governance Checklist
      • Trust and Privacy
        • Tealium Private Cloud
        • GDPR
        • CCPA
        • Tealium InfoSec
      • Adobe + Tealium
      • Amazon Web Services + Tealium
      • Facebook + Tealium
    • Integrations
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      • Resource Library (hub)
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    Blog

    Author Archive for: "elena.hill"
     The Role of Server-Side in the Future of Your Data Foundation
     0
    By Elena Hill
    In
    Posted August 15, 2019

    The Role of Server-Side in the Future of Your Data Foundation

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     Blast Analytics & Marketing, Tealium, and Healthcare.gov
     0
    By Elena Hill
    In
    Posted August 9, 2019

    Blast Analytics & Marketing, Tealium, and Healthcare.gov

    READ MORE
     Friday Favorites: 5 MarTech Articles You Don’t Want To Miss
     0
    By Elena Hill
    In Customer Centricity
    Posted May 25, 2018

    Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

    MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the [...]

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     Friday Favorites: 5 MarTech Articles You Don’t Want To Miss
     0
    By Elena Hill
    In Customer Centricity
    Posted May 11, 2018

    Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

    MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the [...]

    READ MORE
     Friday Favorites: Mobile Edition
     0
    By Elena Hill
    In Customer Centricity, Data, mobile
    Posted February 9, 2018

    Friday Favorites: Mobile Edition

    MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week. [...]

    READ MORE
     What Is a Customer Data Platform CDP
     0
    By Elena Hill
    In
    Posted July 25, 2017

    What Is a Customer Data Platform CDP

    READ MORE
    0
    By Elena Hill
    In
    Posted January 26, 2017

    Forrester Your Digital Intelligence

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     Introducing Tealium’s Martech Challenge
     0
    By Elena Hill
    In Under the Hood
    Posted December 14, 2016

    Introducing Tealium’s Martech Challenge

    READ MORE
    About the Author

    Elena Hill

    A passionate and creative marketer with over 5 years of experience in digital media, campaign optimization and website experimentation.

    View all posts
    Categories
    Customer Centricity
    Data Governance
    Insights and Analytics
    Iot and Mobile
    Tag Management
    Under the Hood
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    Data Strategy of the Utah Jazz
    Tealium Predict

    The Right Content

    Using the Tealium Customer Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.

    The Right Market

    Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

    The following are the options you could have been presented:

    Not-Personalized

    Healthcare

    Retail

    Financial

    The Right Match

    Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.