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    Blog

    Author Archive for: "jeff"
     Funding Tealium’s Global Expansion
    0
    By Jeff Lunsford
    In Company News, News
    Posted February 3, 2021

    Funding Tealium’s Global Expansion

    Today we are excited to announce Tealium has raised $96 million in additional growth capital from two amazing growth equity firms, Georgian (Justin Lafayette and team) and Silver Lake Waterman [...]

    READ MORE
     Black Lives Matter
    0
    By Jeff Lunsford
    In Tealium Culture
    Posted June 1, 2020

    Black Lives Matter

    READ MORE
    0
    By Jeff Lunsford
    In digital marketing, DMP, Standard
    Posted September 30, 2013

    Tealium AudienceStream: Our Next Great Innovation

    We founded Tealium with the mission of solving marketing’s big data challenge — a challenge created by the confluence of four macro trends that we see persisting for at least the next decade. [...]

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    About the Author

    Jeff Lunsford

    Jeff Lunsford has more than two decades of experience as a technology and Internet executive. Jeff previously served as President, CEO and Chairman at Limelight Networks, which he took public in 2007 as part of a $240M IPO. From 2003-2006, Jeff was the CEO of WebSideStory, a SaaS-based web analytics pioneer that went public in 2004 and is now part of Adobe Systems. Prior to that, Jeff was the CEO of TogetherSoft, a software development tools company that was sold to Borland Software. A former naval aviator, Jeff received a B.S. in Information and Computer Sciences from the Georgia Institute of Technology.

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    Data Strategy of the Utah Jazz
    Tealium Predict

    The Right Content

    Using the Tealium Customer Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.

    The Right Market

    Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

    The following are the options you could have been presented:

    Not-Personalized

    Healthcare

    Retail

    Financial

    The Right Match

    Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.