With Tealium's 2020 State of the CDP Report, companies now have greater insight into the way CDPs are used, the value they provide, and their future.
The only certain things in life are death, taxes, birth (how does no one include this?), and gratuitous end-of-year predictions posts. Some are better than others, like Diginomica’s [...]
Personalization at scale is now the holy grail of digital marketing, and companies need to find better ways to do it to keep pace with the competition. One of the biggest obstacles to [...]
With Intelligent Tracking Prevention (ITP), Apple is attempting to put the Internet genie back in its bottle. The back-and-forth between browser developers (including Google and Mozilla, which [...]
With 2020 right around the corner, it’s time to acknowledge that we’re living in a Groundhog Day-esque time loop. Every year, we hear about the “new” digital transformation— what it means, its [...]
When Gartner released their “Hype Cycle for Digital Marketing and Advertising 2019,” I couldn’t help but think to myself, This is the world left in the wake of big data. Allow me to explain. The [...]
If you’ve been paying attention to the privacy regulation space, it seems like there’s no stopping the political momentum of consumer privacy legislation. Soon, companies may bear a [...]