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Data should not be underestimated as it is a company's greatest asset. The ability to collect customer data from multiple sources of interaction and act on it in a unified way is key to [...]

Machine Learning (ML) is a new field, and there is a competitive advantage to those first adopters. Yet, many companies are buying ML technologies and developing strategies before they have taken [...]

85% of CEOs believe technology will transform their business more than any other global trend, according to PwC. And at the heart of that digital transformation is customer data. Yet how many [...]

Data is the main contributor to business growth and your strongest competitive advantage. And real-time data insights can increase revenue within your business. But with an infinite number of [...]

Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven [...]

Data is the most important asset a business has and it’s everywhere, but harnessing it to be used in a powerful way can be a challenge. Trusting that it’s clean and accurate can be even harder. [...]

As we enter the fourth industrial revolution once-futuristic technologies are starting to have a real impact on customer experience – and data is proving once again to continue being the [...]