Mike Anderson, Author at Tealium

By Mike Anderson

In Standard, Tag Management

Posted January 12, 2012

What Tag Killing Really Means and How it Impacts Your Business

Remember when you were young and participated in relay races? Kids were divided up into lines and the first person in line carried a baton, ran to a spot at the other end of the school yard, came [...]

READ MORE

By Mike Anderson

In Standard, Tag Management, Uncategorized

Posted October 7, 2011

Technology Inspiration

I’m interrupting the current blog schedule to reflect on the news coming out of the technology sector. I’m talking about the passing of Steve Jobs. I never actually met Steve, and I [...]

READ MORE

By Mike Anderson

In Data-driven Marketing, Standard, Web Analytics, Web Analytics Implementation

Posted February 9, 2009

Tracking Internal Campaigns with Google Analytics

Ever wonder how you can track the performance of your onsite campaigns and promotions with Google Analytics? The first instinct is to use Google’s campaign functionality to track their [...]

READ MORE

About the Author

Mike Anderson

Mike Anderson co-founded Tealium in 2008. Prior to Tealium, he joined WebSideStory (now Adobe Systems) as a senior engineer, and was quickly named to the HBX core architecture team. In his engineering capacities, he authored the HBX implementation component, co-authored the HBX Stream web services platform and wrote the clustering software to process the HBX Active Segmentation engine. With a desire to work more closely with customers, Mike transitioned to the professional services team and built the technology consulting practice. In this position, he handled all complex HBX and Visual Sciences Platform 5 (now Discover OnPremise) customer implementations including: Disney, Best Buy, Target, Cisco, Yellow Pages Canada, Citi, Comcast, FedEx, Allstate, Kayak, Hasbro, AIG, Schwab, New York Life, Pfizer, Verizon and YouTube. He also provided all HBXStream, Datafeed, and technology training/certification consulting for HBX.