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Tag Management Has Grown From Managing Tags To Distributing Digital Customer Data

Key Factors to Consider When Choosing the Right Tag Management Solution

A New Approach for Driving Real-Time Marketing Optimization

Why data is the foundation of enterprise tag management

Users Benefit From A Rapidly Maturing Market And Proven Gains

Tracking the activity of web and mobile users has become increasingly important because browser interactions have become the front end of more customer interaction activity.

This guide looks at market trends within this sector, with profiles of 12 leading tag management vendors as well as advice for buyers looking for a technology provider.