Customer Centricity

We’re happy to announce the dates for Digital Velocity 2017 are officially set in stone, and registration for the New York event is open! We heard your feedback. We listened. And now we’re coming [...]

The holiday shopping season is upon us, and this year is poised to be the biggest yet for ecommerce. Will it really be the most magical time of the year? For retailers, it can be a double-edged [...]

Brands and publishers are constantly innovating new ways to compete and win the attention of consumers. Brands need to capitalize on a limited number of digital touchpoints to connect with their [...]

It’s almost that time of year. We are just a few short weeks away from Black Friday, Cyber Monday and the start of the holiday shopping season where sales are expected to increase 3.6% over last [...]

In today’s hyper-connected society, being customer-obsessed is a top focus. But if your customer’s are not at the center of your data and customer experience strategy, you will not be prepared to [...]

Digital marketers often utilize the JavaScript document.write method as a mechanism to avoid a common site performance issue called the ‘web page flicker effect.’ But there is a downside to using [...]

We are in the midst of a MarTech identity crisis. Are we human beings or are we cookies? Yes, this is the world we live in, and for the vast majority of vendors that you work with, visitor [...]

The dust has finally settled from the annual Shop.org conference in Dallas – always an inspiring (and overwhelming) experience. With over 5,000 industry insiders and hundreds of exhibitors in [...]

On average, a single company works with upwards of 20 different marketing technology (MarTech) vendors and is constantly swapping out the old with the new. Thanks to tag management, it’s much [...]