Customer Centricity

Today’s digital marketers struggle to achieve a true, comprehensive view of their customers. This is often the result of using, on average, over 20 different marketing technologies (MarTech)—each [...]

It’s a crazy world out there when it comes to marketing technology and the dizzying array of tools at our disposal. Buying technology is easy, but making it work for your business is hard. How do [...]

Who would have thought that over a 3-year period I would have participated in Tealium’s annual customer conference in three different roles, in 2015 as a customer, in 2016 as a speaker and in [...]

Today, companies are challenged with organizational silos and fragmented data sets, due in part, to using large numbers of technologies that weren’t developed with the purpose of working [...]

As a digital marketer, have you ever wanted to reach out to specific audience on your site that performed certain actions but didn’t convert? Maybe you want to engage only a subset of visitors [...]

Behavioral data is the most powerful insight that you can have about someone’s purchase intent or the way in which they’re engaging your brand—and marketers aren’t utilizing a large amount of [...]

From luxury car manufacturers and online retailers to high-street bookies and fast-food giants, brands across the spectrum are jumping on the personalisation bandwagon. Personalisation is a top [...]

Switching Financial Services suppliers has never been simpler for consumers. With a wealth of comparison sites, app stores and social comment at their fingertips – and limited differences [...]

If you’re a marketer in today’s data-driven, technology-obsessed era, you undoubtedly took notice of the updated Marketing Technology Landscape Supergraphic published by Scott Brinker earlier [...]

Retail is fast becoming more complex.  You need to deliver on all omnichannel customer engagement experiences and understand that an individual’s preferences directly affect your bottom [...]