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    State of CDP Report 2023

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Customer Data Platform

 Tealium’s 4th Annual State of the CDP Report Uncovers Asia-Pacific & Japan Market Insights
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By Anna Koleth
In Customer Data Platform
Posted January 31, 2023

Tealium’s 4th Annual State of the CDP Report Uncovers Asia-Pacific & Japan Market Insights

Findings reveal 84% of companies in the Asia-Pacific and Japan (APJ) region that invest in a CDP meet marketing objectives at a rate x3 higher than non-CDP users. Companies with a CDP are also [...]

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0
By npassarelli
In Customer Data Platform
Posted January 10, 2023

Tealium Releases 4th Annual State of the CDP Report

Findings reveal 90% of companies investing in CDPs outperform marketing objectives and are better positioned to navigate market uncertainty SAN DIEGO | Tealium, the largest independent and most [...]

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 State of the CDP 2023: Companies Using a CDP Are More Successful Than Those Without
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By Hilary Noonan
In Customer Data Platform
Posted January 10, 2023

State of the CDP 2023: Companies Using a CDP Are More Successful Than Those Without

For the fourth edition of our State of the CDP 2023 report, we surveyed over 1,200 professionals worldwide in B2B, B2C, and B2B2C industries. The responses have revealed that Customer Data [...]

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 Customer Data Platform FAQs, with Tealium’s CMO, Heidi Bullock
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By Hilary Noonan
In Customer Data Platform
Posted November 11, 2022

Customer Data Platform FAQs, with Tealium’s CMO, Heidi Bullock

Our CMO, Heidi Bullock, sat down with us and answered the most common Customer Data Platform FAQs we hear from professionals in all different industries from around the world. 

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 Using Customer Data in the Auto Industry: Shifting Manufacturers Into Higher Gear
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By Sophie Saddik
In Customer Data Platform
Posted October 10, 2022

Using Customer Data in the Auto Industry: Shifting Manufacturers Into Higher Gear

Using customer data in the auto industry has become the solution to the current state of chaos in the car-buying world. 

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 6 Reasons Why Customer Data Platforms Are Critical Now
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By Heidi Bullock
In Customer Data Platform
Posted August 2, 2022

6 Reasons Why Customer Data Platforms Are Critical Now

Customer data platforms are critical now, more than ever before, for companies to improve customer experiences, unlock business advantages, and provide operational efficiency and stability in a [...]

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 Advice From Tealium Customers on How to Implement a CDP
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By Sophie Saddik
In Customer Data Platform
Posted July 11, 2022

Advice From Tealium Customers on How to Implement a CDP

Knowing how to implement a CDP is easier than you may think! During Digital Velocity ‘22 we asked some of our strongest users for their best advice on implementing a CDP and wow, did they come [...]

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 New Tealium and Meta Report Highlights the Importance of Privacy-First Principles to CX Innovation
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By Anna Koleth
In Customer Data Platform
Posted June 8, 2022

New Tealium and Meta Report Highlights the Importance of Privacy-First Principles to CX Innovation

The global digital economy is undergoing a seismic shift as consumer expectations heighten around data privacy and security. As the third-party cookie crumbles, investment in privacy-enabling [...]

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 Digital Velocity ‘22: Top 5 Key Takeaways on Customer Experience for Financial Services in 2022
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By Hilary Noonan
In Customer Data Platform
Posted May 20, 2022

Digital Velocity ‘22: Top 5 Key Takeaways on Customer Experience for Financial Services in 2022

On May 5th we hosted our Digital Velocity ‘22: The Ultimate Financial CX Event where we took a deep dive into building out the customer experience for financial services. Closing many brick and [...]

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 CDP and DMP: A Complementary Duo for Hyper-Personalised CX
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By Anna Koleth
In Customer Data Platform
Posted May 11, 2022

CDP and DMP: A Complementary Duo for Hyper-Personalised CX

Join a cohort of industry peers at the leading CX event of the year, Digital Velocity APAC 2022! Date and Time: 11am AEST / 9am SGT on Thursday, 12 May Location: Virtual Register now! [...]

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