Customer Data Platform

As businesses strive to optimize revenue, reduce costs, and mitigate risks, the concept of the composable Customer Data Platform (CDP) has gained traction. While these designs offer value in [...]

Businesses are constantly seeking ways to leverage customer data to gain a competitive edge, especially with the rise of Artificial Intelligence that requires a high-quality, comprehensive data [...]

The beauty of Tealium is its flexibility. You talk to 10 Tealium customers, and 10 of them will tell you Tealium is amazing for its flexibility.  As Brian P. puts it on the Tealium AudienceStream [...]

Tealium is excited to announce the launch of Data Connect, a no-code, automated data ingestion tool. Enterprise data sources relevant to customer experience continue to multiply, keeping data [...]

Amid market volatility, geopolitical instability and tightening privacy regulations, the top priority for C-suite executives is to build business resilience. On a practical level, identifying an [...]

Companies all over the world love Customer Data Platforms because they allow you to centralize and organize customer data from various sources into a single repository. This makes it easier for [...]

For the fourth edition of our State of the CDP 2023 report, we surveyed over 1,200 professionals worldwide in B2B, B2C, and B2B2C industries. The responses have revealed that Customer Data [...]

Our CMO, Heidi Bullock, sat down with us and answered the most common Customer Data Platform FAQs we hear from professionals in all different industries from around the world. 

Using customer data in the auto industry has become the solution to the current state of chaos in the car-buying world. 

Customer data platforms are critical now, more than ever before, for companies to improve customer experiences, unlock business advantages, and provide operational efficiency and stability in a [...]