Customer Data Platform

Personalization at scale is now the holy grail of digital marketing, and companies need to find better ways to do it to keep pace with the competition. One of the biggest obstacles to [...]

Personalization has moved from an industry buzzword to a top priority across industries as more and more effort is given to putting the customer at the center of their business. It’s easy to see [...]

Over the last two decades, the transformation of the consumer journey from a simple brick-and-mortar experience to a digital-first, multimodal experience brought performance marketing to [...]

If you’re about to embark on an evaluation of a Customer Data Platform (CDP), a good place not to start is with what use case you want to implement. You don’t need a use case. Yet. A use case is [...]

In the last blog post in our series about ML and AI Readiness we considered the fundamental principles of a strong foundation to an independent data supply chain that will ultimately feed Machine [...]

CDP Institute Releases “RealCDP” Certification, Marketing Clouds Join the CDP Party, and Big Increase in CDP-oriented Sessions at MarTech Conference. It’s official. The CDP category is for real. [...]

While Customer Data Platforms (CDPs) have evolved rapidly as a marketer-friendly solution to achieve unified customer views and personalization; defining specific use cases & what success [...]

After a day of mountain biking in the Kosiosko Royal National Park in Australia’s Thredbo Valley, I found myself in the depths of a serious conversation around Artificial Intelligence with a [...]

The GDPR 2018 brought a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations. Brands are ensuring that their data-driven practices are in line [...]

Tealium has been featured in The Relevancy Ring’s 2018 CDP Buyer’s Guide – a report that details the aspirations and hurdles that marketers face, an in-depth analysis of six [...]