Customer Data Platform

Over the last two decades, the transformation of the consumer journey from a simple brick-and-mortar experience to a digital-first, multimodal experience brought performance marketing to [...]

If you’re about to embark on an evaluation of a Customer Data Platform (CDP), a good place not to start is with what use case you want to implement. You don’t need a use case. Yet. A use case is [...]

In the last blog post in our series about ML and AI Readiness we considered the fundamental principles of a strong foundation to an independent data supply chain that will ultimately feed Machine [...]

CDP Institute Releases “RealCDP” Certification, Marketing Clouds Join the CDP Party, and Big Increase in CDP-oriented Sessions at MarTech Conference. It’s official. The CDP category is for real. [...]

While Customer Data Platforms (CDPs) have evolved rapidly as a marketer-friendly solution to achieve unified customer views and personalization; defining specific use cases & what success [...]

After a day of mountain biking in the Kosiosko Royal National Park in Australia’s Thredbo Valley, I found myself in the depths of a serious conversation around Artificial Intelligence with a [...]

The GDPR 2018 brought a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations. Brands are ensuring that their data-driven practices are in line [...]

Tealium has been featured in The Relevancy Ring’s 2018 CDP Buyer’s Guide – a report that details the aspirations and hurdles that marketers face, an in-depth analysis of six [...]

Organizations that want to compete in today’s fast-paced consumer market know that customers must be at the center of everything they do. This means providing the right experience at the right [...]

An estimated 2.5 quintillion bytes of data is created everyday. This includes staggering amounts of transactional and demographic data and infinite amounts of behavioral data. For many [...]