Customer Data Platform

Organizations that want to compete in today’s fast-paced consumer market know that customers must be at the center of everything they do. This means providing the right experience at the right [...]

An estimated 2.5 quintillion bytes of data is created everyday. This includes staggering amounts of transactional and demographic data and infinite amounts of behavioral data. For many [...]

Any business looking to drive exceptional customer experiences is most likely leveraging a variety of digital marketing tools that could include an Email Service Provider (ESP), big data [...]

Display ads have become one of most common channels marketers leverage to reach the right person, at the right time, with the right message in the hopes of achieving a quick conversion. When [...]

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the [...]

Today’s customers expect personalized experiences and there are a plethora of available martech solutions that claim to have the tools to help. And while marketers are able to collect a mass [...]