More of the customer experience is digital than ever before but the ecosystem of data and technologies powering these experiences are rarely based on a single platform. When new digital customer [...]
Retailers in the Middle East have a unique opportunity to drive loyalty, present cross-brand content, and predict how the customer will behave in the future!
In Customer Data Platform, Data-driven Marketing, first-party data, Marketing Strategy, third-party data, UncategorizedPosted
No cookies? No problem. A first-party data strategy takes the cake as brands head into 2022. This ebook helps you feel empowered by the loss of third-party cookies when you adopt a first-party [...]
Check out these 5 expert tips from industry pros on getting buy-in on a CDP and staffing your dream team!
Know you need a first-party data strategy, but not sure where to start? Check out these 5 key steps on creating one today!
We are excited to announce Tealium’s latest integration with Amazon Web Services – Amazon EventBridge. Amazon EventBridge is the easiest way to onboard customer data from Tealium into your AWS [...]
By Gwen Hecky
In Customer Data Platform, Customer Experience, Data, Data-driven Marketing, digital marketing, Infographic, Marketing Strategy, Marketing Technology, PersonalizationPosted
Key ways to survive and thrive in the new era of customer experience - without the use of third-party cookies!
2020 was quite a year of change for the world, especially marketers. The announcement of third-party cookie loss coming in 2022, the California Privacy Rights Act (CPRA) that came with more data [...]
By Matt ParisiPosted
The customer data landscape is exploding. The market opportunity for brands to manage customer data more effectively is so huge that it’s spawned one of the fastest growing and evolving [...]