Customer Data Platform

Findings reveal 84% of companies in the Asia-Pacific and Japan (APJ) region that invest in a CDP meet marketing objectives at a rate x3 higher than non-CDP users. Companies with a CDP are also [...]

Findings reveal 90% of companies investing in CDPs outperform marketing objectives and are better positioned to navigate market uncertainty SAN DIEGO | Tealium, the largest independent and most [...]

For the fourth edition of our State of the CDP 2023 report, we surveyed over 1,200 professionals worldwide in B2B, B2C, and B2B2C industries. The responses have revealed that Customer Data [...]

Our CMO, Heidi Bullock, sat down with us and answered the most common Customer Data Platform FAQs we hear from professionals in all different industries from around the world. 

Using customer data in the auto industry has become the solution to the current state of chaos in the car-buying world. 

Customer data platforms are critical now, more than ever before, for companies to improve customer experiences, unlock business advantages, and provide operational efficiency and stability in a [...]

Knowing how to implement a CDP is easier than you may think! During Digital Velocity ‘22 we asked some of our strongest users for their best advice on implementing a CDP and wow, did they come [...]

The global digital economy is undergoing a seismic shift as consumer expectations heighten around data privacy and security. As the third-party cookie crumbles, investment in privacy-enabling [...]

On May 5th we hosted our Digital Velocity ‘22: The Ultimate Financial CX Event where we took a deep dive into building out the customer experience for financial services. Closing many brick and [...]

Join a cohort of industry peers at the leading CX event of the year, Digital Velocity APAC 2022! Date and Time: 11am AEST / 9am SGT on Thursday, 12 May Location: Virtual Register now! [...]