Customer Data Platform

Choosing a CDP is an important step many companies will take this year, but the industry can be confusing for new buyers.

Make sure you ask the right questions before starting a CDP project at your company.

With Tealium's 2020 State of the CDP Report, companies now have greater insight into the way CDPs are used, the value they provide, and their future.

Personalization at scale is now the holy grail of digital marketing, and companies need to find better ways to do it to keep pace with the competition. One of the biggest obstacles to [...]

Personalization has moved from an industry buzzword to a top priority across industries as more and more effort is given to putting the customer at the center of their business. It’s easy to see [...]

Over the last two decades, the transformation of the consumer journey from a simple brick-and-mortar experience to a digital-first, multimodal experience brought performance marketing to [...]

If you’re about to embark on an evaluation of a Customer Data Platform (CDP), a good place not to start is with what use case you want to implement. You don’t need a use case. Yet. A use case is [...]

In the last blog post in our series about ML and AI Readiness we considered the fundamental principles of a strong foundation to an independent data supply chain that will ultimately feed Machine [...]

CDP Institute Releases “RealCDP” Certification, Marketing Clouds Join the CDP Party, and Big Increase in CDP-oriented Sessions at MarTech Conference. It’s official. The CDP category is for real. [...]

While Customer Data Platforms (CDPs) have evolved rapidly as a marketer-friendly solution to achieve unified customer views and personalization; defining specific use cases & what success [...]