Data-driven Marketing

Get 2020 retail holiday ready with 7 ways to spread customer experience joy this holiday season. Leverage your customer data to drive a magical holiday experience.

The holiday shopping season is upon us; make the most of your e-commerce insights with a Customer Data Platform driving your online experiences.

Third-party cookies are disappearing, but what does that mean for CMOs? We dive into a few of the things CMOs have to consider before 2022.

Marketing clouds are making waves in the CDP space, but the data behind your CX goes far beyond a single cloud. Learn more about vendor neutral CDPs.

Dynamic marketing is a strategy that reflects the way your buyers are already engaging with your brand. Learn more about fueling driven CX.

Learn how Monash University unlocked and activated machine learning insights with a Customer Data Platform to improve their customer's experience.

Getting started with a CDP can feel overwhelming, but a single killer use case can help you stay focused and get buy-in early on.

Dynamic Marketing is a new way for CMOs to take control of the customer experience through data. Learn how to adapt to a turbulent marketing landscape now!

Learn more about how organisations in the United Kingdom and France are utilising AI and Machine Learning today and factors which could affect your success.

Business resilience is more important than ever, and marketers will play an important role as change becomes the "new normal."