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    • Products
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        • Mobile Data Strategies
        • IoT, Mobile and Beacons
        • Mobile Libraries and SDKs
      • Event Data Framework
        • Data Infrastructure Fundamentals
        • Client Side vs. Server-Side
      • Customer Data Platform
        • CDP Fundamentals
        • CDPs vs. DMPs
        • Identity Resolution
      • EDW or Data Lake + Tealium
      • Data Governance
        • Data Governance Checklist
      • Trust and Privacy
        • Tealium Private Cloud
        • GDPR
        • CCPA
        • Tealium InfoSec
      • Adobe + Tealium
      • Amazon Web Services + Tealium
      • Facebook + Tealium
      • Google + Tealium
    • Integrations
    • Resources
      • Resource Library (hub)
      • Videos
      • ROI Calculator
      • Tealium Learning Center
      • Education
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    Data-driven Marketing

     How connecting your customer data drives powerful analytics and insights
    0
    By Matt Gray
    In Analytics, Customer Experience, Data, data analytics, Data-driven Marketing, Insights and Analytics
    Posted April 8, 2021

    How connecting your customer data drives powerful analytics and insights

    Key ways to launch analytics initiatives while understanding how to interpret and analyze your customer data for powerful insights.

    READ MORE
     5 reasons Digital Virtualocity is the must-attend cx event of 2021
    0
    By Julie Graham
    In Customer Experience, Customer Success, Data, Data-driven Marketing
    Posted April 6, 2021

    5 reasons Digital Virtualocity is the must-attend cx event of 2021

    Join fellow industry leaders, customer data game-changers and digital innovators for this half day, high intensity virtual event on all things cx!

    READ MORE
     5 must-know data privacy terms in 2021
    0
    By Jake Spencer
    In Data, Data-driven Marketing, Privacy
    Posted March 30, 2021

    5 must-know data privacy terms in 2021

    Data privacy is top of mind for every marketer in 2021, but what should you focus on? Here are 5 of the must know terms in 2021!

    READ MORE
     Financial Services in APAC: Driving Success With the Right Data Strategy
    0
    By Gwen Hecky
    In Customer Data Platform, Customer Experience, Data, Data-driven Marketing, digital marketing, Infographic, Marketing Strategy, Marketing Technology, Personalization
    Posted March 28, 2021

    Financial Services in APAC: Driving Success With the Right Data Strategy

    Key ways to survive and thrive in the new era of customer experience - without the use of third-party cookies!

    READ MORE
     Let the cookie crumble: surviving third-party cookie loss like a boss
    0
    By Audrey Lewis
    In Data, Data-driven Marketing, Marketing Technology
    Posted March 22, 2021

    Let the cookie crumble: surviving third-party cookie loss like a boss

    Key ways to survive and thrive in the new era of customer experience - without the use of third-party cookies!

    READ MORE
     7 Merry Ways to Get Holiday Ready in Retail Marketing
    0
    By Julie Graham
    In Data-driven Marketing
    Posted November 5, 2020

    7 Merry Ways to Get Holiday Ready in Retail Marketing

    Get 2020 retail holiday ready with 7 ways to spread customer experience joy this holiday season. Leverage your customer data to drive a magical holiday experience.

    READ MORE
     4 Ways to Make the Most of Holiday E-Commerce Insights
    0
    By Matthew Berger
    In Data-driven Marketing
    Posted October 27, 2020

    4 Ways to Make the Most of Holiday E-Commerce Insights

    The holiday shopping season is upon us; make the most of your e-commerce insights with a Customer Data Platform driving your online experiences.

    READ MORE
     Why CMOs Should Care About Third-Party Cookie Loss (and Start Preparing Today)
    0
    By Matthew Berger
    In Data-driven Marketing
    Posted October 26, 2020

    Why CMOs Should Care About Third-Party Cookie Loss (and Start Preparing Today)

    Third-party cookies are disappearing, but what does that mean for CMOs? We dive into a few of the things CMOs have to consider before 2022.

    READ MORE
     Is Data Your Strategy or is the Marketing Cloud? A Key Question in a Changing CDP Market
    0
    By Jake Spencer
    In Data-driven Marketing
    Posted October 22, 2020

    Is Data Your Strategy or is the Marketing Cloud? A Key Question in a Changing CDP Market

    Marketing clouds are making waves in the CDP space, but the data behind your CX goes far beyond a single cloud. Learn more about vendor neutral CDPs.

    READ MORE
     Dynamic Marketing: Creating Data-Driven Customer Experiences
    0
    By Matthew Berger
    In Data-driven Marketing
    Posted September 21, 2020

    Dynamic Marketing: Creating Data-Driven Customer Experiences

    Dynamic marketing is a strategy that reflects the way your buyers are already engaging with your brand. Learn more about fueling driven CX.

    READ MORE
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    Data Strategy of the Utah Jazz
    Tealium Predict

    The Right Content

    Using the Tealium Customer Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.

    The Right Market

    Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

    The following are the options you could have been presented:

    Not-Personalized

    Healthcare

    Retail

    Financial

    The Right Match

    Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.