Data-driven Marketing

No cookies? No problem. A first-party data strategy takes the cake as brands head into 2022. This ebook helps you feel empowered by the loss of third-party cookies when you adopt a first-party [...]

Key ways to launch analytics initiatives while understanding how to interpret and analyze your customer data for powerful insights.

Join fellow industry leaders, customer data game-changers and digital innovators for this half day, high intensity virtual event on all things cx!

Data privacy is top of mind for every marketer in 2021, but what should you focus on? Here are 5 of the must know terms in 2021!

Key ways to survive and thrive in the new era of customer experience - without the use of third-party cookies!

Key ways to survive and thrive in the new era of customer experience - without the use of third-party cookies!

Get 2020 retail holiday ready with 7 ways to spread customer experience joy this holiday season. Leverage your customer data to drive a magical holiday experience.

The holiday shopping season is upon us; make the most of your e-commerce insights with a Customer Data Platform driving your online experiences.

Third-party cookies are disappearing, but what does that mean for CMOs? We dive into a few of the things CMOs have to consider before 2022.

Marketing clouds are making waves in the CDP space, but the data behind your CX goes far beyond a single cloud. Learn more about vendor neutral CDPs.