Data-driven Marketing

Every year we look forward to attending the eMetrics Summit in San Francisco and this year is no exception. Many conferences come and go, but eMetrics continues to grow, attracting professionals [...]

I suppose when you’ve been in the digital marketing space long enough, frustration will inevitably take hold when working with your marketing data. I think I do a reasonably good job of brushing [...]

Editor’s Note: This is part of an ongoing series of interviews with digital marketing thought leaders. This week we sat down with Kevin Woo from digital analytics consultancy [...]

Editor’s Note: This is part of an ongoing guest blog series with digital marketing leaders, including many of the 500+ marketing vendors that are integrated into the Tealium tag management [...]

Last week at Online Marketing Summit (OMS) I had the pleasure of sitting in a panel of web analytics professionals, along with Eric Peterson, Matt Belkin from Omniture, Amanda Kahlow, Bill Bruno [...]

One way to make web analytics actionable is to break the site into different sections (such as home pages, category pages, etc.) and generate reports specific to those pages/sections. In this [...]

It has by now become a tradition for Google to announce new features of it analytics solution during the popular eMetrics events. The company announced its entry into enterprise web analytics [...]

It is by now fair to say that everyone was caught off-guard when Adobe announced it’s acquisition of Omniture. There’s also been no shortage of opinions and commentaries about the [...]

One of the most effective ways to increase the conversion of your web site is to rely on A/B or multi-variate tests to improve the performance of your top landing pages or poor performing pages. [...]

As more large enterprises are adopting Google Analytics, there’s a growing demand for enterprise-level features from the solution. Google has made some tremendous progress over the last [...]