Data-driven Marketing

Dynamic marketing is a strategy that reflects the way your buyers are already engaging with your brand. Learn more about fueling driven CX.

Learn how Monash University unlocked and activated machine learning insights with a Customer Data Platform to improve their customer's experience.

Getting started with a CDP can feel overwhelming, but a single killer use case can help you stay focused and get buy-in early on.

Dynamic Marketing is a new way for CMOs to take control of the customer experience through data. Learn how to adapt to a turbulent marketing landscape now!

Learn more about how organisations in the United Kingdom and France are utilising AI and Machine Learning today and factors which could affect your success.

Business resilience is more important than ever, and marketers will play an important role as change becomes the "new normal."

Data readiness doesn't have to be difficult when you follow these simple rules towards a trusted data foundation for machine learning and beyond.

Customer data technologies are more than tools; they're strategic parts of building your customer experience. Learn how to improve your strategic approach.

Learn how the Utah Jazz implemented CDP use cases as part of a digital transformation initiative to help improve their customer experience.

Customers are relying on you to be a good steward of their data. Read about three things to consider to make customers trust your brand.