Data-driven Marketing

Learn how the Utah Jazz implemented CDP use cases as part of a digital transformation initiative to help improve their customer experience.

Customers are relying on you to be a good steward of their data. Read about three things to consider to make customers trust your brand.

Your retail customer experience strategy may not have changed, but how you deliver it has. Learn more about building an agile retail business through data.

Customer data management technology can be challenging, as can aligning it with your customer experience strategies. Get insight in our latest Newsletter!

You may have heard you need a CDP, but maybe you're not quite sure what the benefits of a CDP are. Read why it is more important than ever to have a CDP.

Tealium Predict Machine Learning is delivering value to our CDP users in multiple departments. See the top use cases that have emerged so far!

Every year we look forward to attending the eMetrics Summit in San Francisco and this year is no exception. Many conferences come and go, but eMetrics continues to grow, attracting professionals [...]

I suppose when you’ve been in the digital marketing space long enough, frustration will inevitably take hold when working with your marketing data. I think I do a reasonably good job of brushing [...]

Editor’s Note: This is part of an ongoing series of interviews with digital marketing thought leaders. This week we sat down with Kevin Woo from digital analytics consultancy [...]

Editor’s Note: This is part of an ongoing guest blog series with digital marketing leaders, including many of the 500+ marketing vendors that are integrated into the Tealium tag management [...]