Data-driven Marketing

Any advertiser worth their CPC budget will tell you that better data equals better visibility into return on ad spend (ROAS), but traditional advertising measurement is starting to foggier by the [...]

It’s not just the pandemic that's affecting how we market. Titanic shifts in data deprecation, privacy and consent are altering the way we engage audiences throughout their journey.

No cookies? No problem. A first-party data strategy takes the cake as brands head into 2022. This ebook helps you feel empowered by the loss of third-party cookies when you adopt a first-party [...]

Key ways to launch analytics initiatives while understanding how to interpret and analyze your customer data for powerful insights.

Join fellow industry leaders, customer data game-changers and digital innovators for this half day, high intensity virtual event on all things cx!

Data privacy is top of mind for every marketer in 2021, but what should you focus on? Here are 5 of the must know terms in 2021!

Key ways to survive and thrive in the new era of customer experience - without the use of third-party cookies!

Key ways to survive and thrive in the new era of customer experience - without the use of third-party cookies!

Get 2020 retail holiday ready with 7 ways to spread customer experience joy this holiday season. Leverage your customer data to drive a magical holiday experience.

The holiday shopping season is upon us; make the most of your e-commerce insights with a Customer Data Platform driving your online experiences.