Data-driven Marketing

It’s been a while since our last blog post. We’ve all been extremely busy preparing for eMetrics San Jose and the release of version 1.5 of Tealium Social Media, which was announced [...]

The new beta version of the Safari 4 browser is jam-packed with new features: 150 according to Apple. One of the most appealing features is called “Top Sites”, which is the ability to [...]

Ever wonder how you can track the performance of your onsite campaigns and promotions with Google Analytics? The first instinct is to use Google’s campaign functionality to track their [...]

As more companies are leveraging social media marketing and online PR in their marketing mix, one of the questions that is brought up is the relationship between social media marketing and search [...]

We’re proud to announce the general availability of Tealium Social Media, a new measurement service for social media and online PR that’s tightly integrated into web analytics. The [...]

With all the buzz around social media marketing, more and more companies are jumping on the social media bandwagon. Social media offers a greater reach than some of the traditional online [...]

I was watching the wild card playoff games between the Falcons and Cardinals where I noticed a huge media buy by Hyundai for the Hyundai Assurance program. According to the official press [...]

We’re proud to announce that our upcoming product, Tealium Social Media is now in beta. Tealium Social Media is a new service that lets you monetize your social media marketing as they [...]

Tealium is proud to have accomplished the Google Analytics accreditation process to become a Google Analytics Authorized Consultant (GAAC). This is in addition to our recent accreditation as a [...]

A while back we published a post on using Google to predict elections. A similar post has recently been submitted by Jeremiah Owyang on the use of social networking stats for similar analysis. [...]