Data-driven Marketing

We’re all looking forward to the eMetrics conference next week. This is the premier event for everything and anything web analytics and with all the changes happening in the industry, this [...]

Ever come across reports that make you scratch your head and wonder “what can I possibly do with the data”? Apparently, this is not just isolated to web analytics. An analysis of the [...]

One of the most popular KPIs for lead generation sites is “Cost per Lead”. It lets marketers know whether they’re spending the right amount on marketing campaigns. However, a [...]

Today’s major search engines let you show your ads both through their search (keyword advertising) and content networks (contextual advertising). One common mistake that we see happening in [...]

Ever wonder what all the buzz is about social media? The folks at Common Craft have done the best job I’ve seen explaining social media. Enjoy. Media for the people, by the people.

In the traditional offline media (TV, radio, print), agencies typically charge 15% of the marketing spend as their fees. So for example, if your company is spending $100,000 on print advertising, [...]

This is the third and final post of a three-part series on top reports for your site search. As a reminder, they are: Search Usage Searches per Search Visit Top Search Terms Top Failed Terms [...]

This is the second post of a three-post series on top reports for optimizing your site search. In our last post, we covered the first three of the list below. Again, the top reports are: Search [...]

What is the most valuable report that you can get from your Web analytics package? Arguably, it’s the site search report; also referred to as internal search. Why? Because most of what web [...]