Category: Data Strategy

Why Data Collection is an Essential Part of Your Business Strategy

Why Data Collection is an Essential Part of Your Business Strategy

A First Party Data Series: The Role of Qualitative Data in Your Customer Data Foundation

A First Party Data Series: The Role of Qualitative Data in Your Customer Data Foundation

A First Party Data Series: The Role of Behavioral Data in Your Customer Data Foundation

A First Party Data Series: The Role of Behavioral Data in Your Customer Data Foundation

A First Party Data Series: The Role of Descriptive Data in Your Customer Data Foundation

A First Party Data Series: The Role of Descriptive Data in Your Customer Data Foundation

A First Party Data Series: The Role of Identity Data in Your Customer Data Foundation

A First Party Data Series: The Role of Identity Data in Your Customer Data Foundation

5 Steps for Transitioning to the Third Party Cookieless Future of Targeting Audiences for Acquisition and Retention

5 Steps for Transitioning to the Third Party Cookieless Future of Targeting Audiences for Acquisition and Retention

What’s the Difference Between Zero, First, Second and Third Party Data?

What’s the Difference Between Zero, First, Second and Third Party Data?

What’s the Difference Between Third Party Data and Third Party Cookies? And Why Is It Important?

What’s the Difference Between Third Party Data and Third Party Cookies? And Why Is It Important?

2023 Customer Data Predictions – The Year of Essentialism

2023 Customer Data Predictions – The Year of Essentialism

Zero and First Party Data Are the Gifts That Keep on Giving

Zero and First Party Data Are the Gifts That Keep on Giving