digital marketing

It has by now become a tradition for Google to announce new features of it analytics solution during the popular eMetrics events. The company announced its entry into enterprise web analytics [...]

Tealium is proud to be a new member of the Yahoo! Web Analytics Consultant Network (YWACN). This certifies Tealium as one of the few organizations to implement and support Yahoo! Web Analytics. [...]

One of the most effective ways to increase the conversion of your web site is to rely on A/B or multi-variate tests to improve the performance of your top landing pages or poor performing pages. [...]

As more large enterprises are adopting Google Analytics, there’s a growing demand for enterprise-level features from the solution. Google has made some tremendous progress over the last [...]

It’s been a while since our last blog post. We’ve all been extremely busy preparing for eMetrics San Jose and the release of version 1.5 of Tealium Social Media, which was announced [...]

Hi everyone, this is Olivier. I wanted to drop a quick note to let you know that I’m running for the Web Analytics Association Board of Directors. For those who read this blog, I would like [...]

The new beta version of the Safari 4 browser is jam-packed with new features: 150 according to Apple. One of the most appealing features is called “Top Sites”, which is the ability to [...]

In a recent post we covered a comparison between social media and pay-per-click traffic. We covered the fact that social media was almost as effective as PPC advertising. This post provides an [...]

With all the buzz around social media marketing, more and more companies are jumping on the social media bandwagon. Social media offers a greater reach than some of the traditional online [...]

Happy holidays to everyone reading this blog. The blog has been quiet in the last few weeks because of our busy schedule, but we promise to have some exciting news soon. Happy holidays and have a [...]