Move Your CX to a Mobile-First World By Unifying Your Data
Apps are on the rise, make sure they’re not your biggest silo. Learn how Tealium for Mobile can turn your mobile cx data into valuable marketing insights.
ML for Marketing Tips Part 2: How to Pick and Implement Your Machine Learning Use Cases
The potential benefits of using ML capabilities are vast. How do you know where to get started? This is part 2 of a 2-part series. You can read part 1 on building you ML business case here. This [...]
ML for Marketing Tips Part 1: Building the Business Case for Machine Learning for Marketing
The potential benefits of using ML capabilities are vast. How do you know where to get started? This is part 1 of a 2-part series. Read Part 2 on Selecting Use Cases here This article series was [...]
From British reserve to Gallic flair: how attitudes towards AI and machine learning affect tangible results
Learn more about how organisations in the United Kingdom and France are utilising AI and Machine Learning today and factors which could affect your success.
The Vision for Tealium Predict ML: In the Words of Director of Product, Dave Lucas
Tealium Predict ML, our newest paid feature for Tealium AudienceStream CDP, is generally available as of June 30, 2020. To commemorate the release, please enjoy an inside look at our Product [...]
The Weekly Watch: The Data Maturity Gap is Real
In the last twenty years, data maturity has become increasingly important to enterprise and small businesses alike. How a company manages their data and empowers their customers and employees [...]
CDP: You Don’t Need a Use Case
If you’re about to embark on an evaluation of a Customer Data Platform (CDP), a good place not to start is with what use case you want to implement. You don’t need a use case. Yet. A use case is [...]
ITP 2.x and the Latest Updates in the Browser Consumer Privacy Battle
With Apple’s latest edition of ITP, or Intelligent Tracking Prevention, the battle between Apple, Google, and Mozilla to own the consumer privacy narrative is heating up. I’ve written on ITP a [...]
Unified Source Onboarding Strategy – MI Readiness Series Part 2
In the last blog post in our series about ML and AI Readiness we considered the fundamental principles of a strong foundation to an independent data supply chain that will ultimately feed Machine [...]
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