Insights and Analytics

With Apple’s ITP 2.1 release coming soon, first-party cookies created client-side will only last for 7 days in Safari browsers. Because Safari is default browser on Apple’s iPhone, [...]

After a day of mountain biking in the Kosiosko Royal National Park in Australia’s Thredbo Valley, I found myself in the depths of a serious conversation around Artificial Intelligence with a [...]

What is ITP 2? Apple’s Intelligent Tracking Prevention (ITP) version 2 was released with Safari this year. This is the first major browser to completely eliminate third-party cookies on the [...]

Tealium’s Digital Velocity conference is known for providing inspiring keynotes, value-packed session content from top brands and a plethora of engaging networking opportunities for savvy digital [...]

Often in website optimization, you don’t exactly need the Artificial Intelligence team to identify the quick wins that contribute to a better user experience. If your “Next [...]

Someone recently asked me, “What is a 2nd Party Cookie”?  Of course a smart person standing nearby overheard the question and was quick to answer, “There is no such thing as a [...]

There’s a lot of buzz in the market these days about artificial intelligence and machine learning, but the truth is that it wouldn’t be in the best interest of most organizations to [...]

Video consumption is at an all-time high with over 213 million digital video users in the US in 2016. Consumers will continue to watch what they want, when they want, and how they want. Reuters [...]

Optimizing a campaign can be a difficult task for any media buyer without the right strategy and tools in place. The KPI’s are usually similar when measuring performance – eCPM, CTR, [...]