Insights and Analytics

  In the last twenty years, data maturity has become increasingly important to enterprise and small businesses alike. How a company manages their data and empowers their customers and employees [...]

If you’re about to embark on an evaluation of a Customer Data Platform (CDP), a good place not to start is with what use case you want to implement. You don’t need a use case. Yet. A use case is [...]

With Apple’s latest edition of ITP, or Intelligent Tracking Prevention, the battle between Apple, Google, and Mozilla to own the consumer privacy narrative is heating up. I’ve written on ITP a [...]

In the last blog post in our series about ML and AI Readiness we considered the fundamental principles of a strong foundation to an independent data supply chain that will ultimately feed Machine [...]

With Apple’s ITP 2.1 release coming soon, first-party cookies created client-side will only last for 7 days in Safari browsers. Because Safari is default browser on Apple’s iPhone, [...]

After a day of mountain biking in the Kosiosko Royal National Park in Australia’s Thredbo Valley, I found myself in the depths of a serious conversation around Artificial Intelligence with a [...]

What is ITP 2? Apple’s Intelligent Tracking Prevention (ITP) version 2 was released with Safari this year. This is the first major browser to completely eliminate third-party cookies on the [...]

Tealium’s Digital Velocity conference is known for providing inspiring keynotes, value-packed session content from top brands and a plethora of engaging networking opportunities for savvy digital [...]

Often in website optimization, you don’t exactly need the Artificial Intelligence team to identify the quick wins that contribute to a better user experience. If your “Next [...]

Someone recently asked me, “What is a 2nd Party Cookie”?  Of course a smart person standing nearby overheard the question and was quick to answer, “There is no such thing as a [...]