IoT and Mobile

With Apple’s latest edition of ITP, or Intelligent Tracking Prevention, the battle between Apple, Google, and Mozilla to own the consumer privacy narrative is heating up. I’ve written on ITP a [...]

Some people have a hard time dealing with confrontation, especially when it comes to the workplace. Imagine a situation in which you are standing outside a meeting room and need to hop on a [...]

Marketers have approximately three seconds to grab the attention of passing traffic.  This is one of the fundamental challenges that creative marketers have when it comes to breaking through the [...]

Users interact with brands in a wide variety of ways, including on a growing number of mobile devices and over-the-top (OTT) devices, such as smart TVs, set top boxes, and gaming consoles. It’s [...]

The way we watch television has changed. With streaming and on-demand services like Hulu and Netflix, you can now consume your favorite programming whenever and wherever you like. This shift in [...]

With so many Tealium customers witnessing their visitor traffic move from desktop to mobile in staggering numbers, the need to unify cross-channel user behavior and data in real time is greater [...]

Editor’s note: the following is an interview with Bubba Murarka of DFJ, a venture capital firm. Neal George (NHG): Tell us about your role at DFJ? Bubba Murarka (BM): I’m a investing [...]

Today’s marketers are increasingly attracted to solutions that claim to connect visitor IDs across devices to create more holistic customer views. Clearly the need for doing so is important given [...]