Companies looking into a customer data platform should seriously evaluate their tag management system at the same time to ensure a quality data foundation.
With 2020 right around the corner, it’s time to acknowledge that we’re living in a Groundhog Day-esque time loop. Every year, we hear about the “new” digital transformation— what it means, its [...]
When Gartner released their “Hype Cycle for Digital Marketing and Advertising 2019,” I couldn’t help but think to myself, This is the world left in the wake of big data. Allow me to explain. The [...]
In the last twenty years, data maturity has become increasingly important to enterprise and small businesses alike. How a company manages their data and empowers their customers and employees [...]
Over the last two decades, the transformation of the consumer journey from a simple brick-and-mortar experience to a digital-first, multimodal experience brought performance marketing to [...]
MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the [...]
Siloed, fragmented and disparate data sources have become a challenge that are all too common for brands today. There are many processes and procedures brands should put into place to remove [...]
Tealium is excited to announce we recently won the 2018 Topline Titan Lithy Award. I sat down with Justin Fitzgerald, Information Architect at Tealium, to get the inside scoop on what the awards [...]