Credit unions have a big opportunity to attract younger members as customer journeys become more digital, and a Customer Data Platform can play a big role in that.
The customer data management technology landscape can be confusing. See 4 principles to help you choose the right tech to focus on the customer experience!
Companies looking into a customer data platform should seriously evaluate their tag management system at the same time to ensure a quality data foundation.
With 2020 right around the corner, it’s time to acknowledge that we’re living in a Groundhog Day-esque time loop. Every year, we hear about the “new” digital transformation— what it means, its [...]
When Gartner released their “Hype Cycle for Digital Marketing and Advertising 2019,” I couldn’t help but think to myself, This is the world left in the wake of big data. Allow me to explain. The [...]
In the last twenty years, data maturity has become increasingly important to enterprise and small businesses alike. How a company manages their data and empowers their customers and employees [...]
Over the last two decades, the transformation of the consumer journey from a simple brick-and-mortar experience to a digital-first, multimodal experience brought performance marketing to [...]