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    Privacy

     5 must-know data privacy terms in 2021
    0
    By Jake Spencer
    In Data, Data-driven Marketing, Privacy
    Posted March 30, 2021

    5 must-know data privacy terms in 2021

    Data privacy is top of mind for every marketer in 2021, but what should you focus on? Here are 5 of the must know terms in 2021!

    READ MORE
     Balance Privacy and Personalization with Tealium Extensions for CMPs
    0
    By Jake Spencer
    In Privacy, Tealium iQ
    Posted February 26, 2021

    Balance Privacy and Personalization with Tealium Extensions for CMPs

    The new era of privacy has created complexity for organizations in every industry. It’s a given that today’s consumer expects true personalization from every business they interact with. At the [...]

    READ MORE
     What Tealium Customers Should Know About the EU-US Privacy Shield Changes
    0
    By
    In Privacy
    Posted July 20, 2020

    What Tealium Customers Should Know About the EU-US Privacy Shield Changes

    The EU-US Privacy Shield was invalidated by European courts on July 16. Learn more about the changes and what it means for Tealium Customers.

    READ MORE
     Addressing the Privacy Paradox: Balancing Personalization with Data Privacy
    0
    By Jake Spencer
    In Data, Personalization, Privacy
    Posted November 19, 2019

    Addressing the Privacy Paradox: Balancing Personalization with Data Privacy

    The new era of privacy has created complexity for organizations in every industry. It’s a given that today’s consumer expects true personalization from every business they interact with, not just [...]

    READ MORE
     Two Experts Weigh in on the Effects of Apple’s ITP and Privacy Regulations for Marketers
    0
    By Matthew Berger
    In Data Governance, Privacy, Tag Management
    Posted October 23, 2019

    Two Experts Weigh in on the Effects of Apple’s ITP and Privacy Regulations for Marketers

    With Intelligent Tracking Prevention (ITP), Apple is attempting to put the Internet genie back in its bottle. The back-and-forth between browser developers (including Google and Mozilla, which [...]

    READ MORE
     6 Strategic Ways To Build An Effective Privacy Organization
    0
    By Julie Graham
    In Privacy
    Posted May 31, 2017

    6 Strategic Ways To Build An Effective Privacy Organization

    Data governance and privacy has become quite the hot topic as the General Data Protection Regulation (GDPR) just passed the 1-year-out mark for going into effect on May 25, 2018. Business owners, [...]

    READ MORE
    0
    By Ali Behnam
    In Privacy, Standard, Tag Management
    Posted August 15, 2011

    Using Zombie Cookies to Improve Privacy?

    Before starting this post, I want to point that this blog is for debate purposes only and Tealium does not use any ETags or Zombie Cookies. There’s been a lot of news lately about the use [...]

    READ MORE
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    Tealium Predict

    The Right Content

    Using the Tealium Customer Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.

    The Right Market

    Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

    The following are the options you could have been presented:

    Not-Personalized

    Healthcare

    Retail

    Financial

    The Right Match

    Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.