The new era of privacy has created complexity for organizations in every industry. It’s a given that today’s consumer expects true personalization from every business they interact with. At the [...]
The new era of privacy has created complexity for organizations in every industry. It’s a given that today’s consumer expects true personalization from every business they interact with, not just [...]
With Intelligent Tracking Prevention (ITP), Apple is attempting to put the Internet genie back in its bottle. The back-and-forth between browser developers (including Google and Mozilla, which [...]
Data governance and privacy has become quite the hot topic as the General Data Protection Regulation (GDPR) just passed the 1-year-out mark for going into effect on May 25, 2018. Business owners, [...]
Before starting this post, I want to point that this blog is for debate purposes only and Tealium does not use any ETags or Zombie Cookies. There’s been a lot of news lately about the use [...]
Using the Tealium Customer Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.
The Right Market
Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.
The following are the options you could have been presented:
Not-Personalized
Healthcare
Retail
Financial
The Right Match
Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.