Privacy

Google has delayed the death of the third-party cookie in Chrome until 2023, but marketers and analytics professionals are going to be faced with more problems than solutions from this update.

Retailers in the Middle East have a unique opportunity to drive loyalty, present cross-brand content, and predict how the customer will behave in the future!

In the second session of our masterclass series on surviving third-party cookie loss, we shared actionable steps to help you transition from a DMP to a cookie-less world. See the five things you [...]

Data privacy is top of mind for every marketer in 2021, but what should you focus on? Here are 5 of the must know terms in 2021!

The new era of privacy has created complexity for organizations in every industry. It’s a given that today’s consumer expects true personalization from every business they interact with. At the [...]

The EU-US Privacy Shield was invalidated by European courts on July 16. Learn more about the changes and what it means for Tealium Customers.

The new era of privacy has created complexity for organizations in every industry. It’s a given that today’s consumer expects true personalization from every business they interact with, not just [...]

With Intelligent Tracking Prevention (ITP), Apple is attempting to put the Internet genie back in its bottle. The back-and-forth between browser developers (including Google and Mozilla, which [...]

Data governance and privacy has become quite the hot topic as the General Data Protection Regulation (GDPR) just passed the 1-year-out mark for going into effect on May 25, 2018. Business owners, [...]

Before starting this post, I want to point that this blog is for debate purposes only and Tealium does not use any ETags or Zombie Cookies. There’s been a lot of news lately about the use [...]