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    Tag Management and Audience Segmentation Tag Management and Audience Segmentation Tag Management and Audience Segmentation
    • Products
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    Tag Management

     How a Leading eCommerce Company Tamed the ‘Wild West’ of Site Performance
    0
    By Meredith Albertson
    In Tag Management
    Posted August 2, 2016

    How a Leading eCommerce Company Tamed the ‘Wild West’ of Site Performance

    While addressing the audience at Tealium Digital Velocity 2016, a customer described the state of tags on their website prior to Tealium as the ‘Wild West.’ Tags were everywhere. There was no [...]

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     25 Things your Tag Manager Should be Able to Do
    0
    By Adam Corey
    In Tag Management
    Posted June 7, 2016

    25 Things your Tag Manager Should be Able to Do

    Whether you’re evaluating your existing tag management solution or looking to implement a new one, there are many features to consider beyond the fundamentals of tag management. In our [...]

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     A Brief History of Tealium: 5-Year Reflection from Employee #5
    0
    By Ty Gavin
    In Tag Management
    Posted June 6, 2016

    A Brief History of Tealium: 5-Year Reflection from Employee #5

    I thought I’d take same time to reflect as I work from home while the movers relocate the Tealium office into a brand new building.  I’m back working in my garage, the place where I [...]

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     Tealium and SEO with JSON-LD
    1
    By Ty Gavin
    In Tag Management
    Posted November 5, 2015

    Tealium and SEO with JSON-LD

    Tealium makes it easy – it’s just a tag. We’re excited to share that Tealium recently introduced a new Tealium SEO (JSON-LD).  Yes, your tag management system (TMS) can now help with [...]

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     E-Commerce Professionals: Make Hay While the Sun Shines and the Code Freezes
    0
    By Richard Wright
    In Tag Management
    Posted September 3, 2015

    E-Commerce Professionals: Make Hay While the Sun Shines and the Code Freezes

    It’s that time of the year again. Digital marketers have returned from their summer holidays and before their hard earned suntans have begun to fade, the spectre of the holiday code freeze has [...]

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     Why The Term “Tag Management” Sucks
    0
    By Ali Behnam
    In Tag Management
    Posted June 16, 2015

    Why The Term “Tag Management” Sucks

    I’ve been a vendor practitioner in the digital marketing and analytics fields for the last 15 years. Prior to co-founding Tealium, I spent eight years at WebSideStory, a web analytics pioneer [...]

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     Be Strategic in Optimizing Web Site Performance
    2
    By Ty Gavin
    In Tag Management
    Posted February 24, 2015

    Be Strategic in Optimizing Web Site Performance

    In this day and age of 4G wireless connectivity and amazingly fast Internet connections to the home, you’d think issues surrounding web site performance would be a thing of the past. And I’m sure [...]

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    2
    By Jay Calavas
    In Tag Management
    Posted January 14, 2015

    Why Free Tag Management is Good for Enterprise TMS Vendors

    The year was 2000, and I was working in Washington, D.C., fresh out of college (James Madison) for a Y2K remediation software company (remember Y2K?). Ready for a change, I decided to move to San [...]

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    1
    By Erik Bratt
    In Tag Management
    Posted January 7, 2015

    What is Tag Management? The Animated Video

    Ever tried explaining tag management to a non-digital marketer? It can take just a little bit of explanation, starting with what tags are, the important role they play, and why these little bits [...]

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    0
    By Erik Bratt
    In Tag Management
    Posted December 1, 2014

    Lessons Learned From Cyber Monday

    Two years ago on Cyber Monday, a faulty advertising tag began causing intermittent site performance issues across Deckers’ online network. Not good timing. The company, a leading lifestyle [...]

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