I’ve been a vendor practitioner in the digital marketing and analytics fields for the last 15 years. Prior to co-founding Tealium, I spent eight years at WebSideStory, a web analytics pioneer [...]
The year was 2000, and I was working in Washington, D.C., fresh out of college (James Madison) for a Y2K remediation software company (remember Y2K?). Ready for a change, I decided to move to San [...]
Ever tried explaining tag management to a non-digital marketer? It can take just a little bit of explanation, starting with what tags are, the important role they play, and why these little bits [...]
One of the many benefits of tag management is the ability to seamlessly integrate digital marketing vendor tags — i.e., JavaScript code snippets — into your web and mobile channels. [...]
The symptoms are usually the same: lots of digital marketing vendor tags, lots of data, and no easy way to manage everything. That’s a common pain scenario described by many people who have [...]
One of the core, recognized benefits of tag management is marketing agility, i.e., the ability to launch new solutions and campaigns faster than ever before. With tag management in their arsenal, [...]
Learn how Beachbody, the leader in in-home fitness and weight loss solutions, is using Tealium iQ Tag Management System to increase campaign velocity, improve testing and optimization, and [...]
Editor’s Note: The following is a guest blog post by David DeFranza, senior content strategist at Brooks Bell, an enterprise-level web site optimization and A/B split-testing firm. For most [...]
In this ever-changing landscape of paid media channels available for purchase, it is critical for marketers to test new vendors rapidly and with limited impact in day-to-day operations. Having [...]
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