Tag Management

One of the many benefits of tag management is the ability to seamlessly integrate digital marketing vendor tags — i.e., JavaScript code snippets — into your web and mobile channels. [...]

During a recent Tealium University event, we asked digital marketers from major brands about why they chose Tealium for their tag management needs. Here’s what they had to say.

The symptoms are usually the same: lots of digital marketing vendor tags, lots of data, and no easy way to manage everything. That’s a common pain scenario described by many people who have [...]

One of the core, recognized benefits of tag management is marketing agility, i.e., the ability to launch new solutions and campaigns faster than ever before. With tag management in their arsenal, [...]

Learn how Beachbody, the leader in in-home fitness and weight loss solutions, is using Tealium iQ Tag Management System to increase campaign velocity, improve testing and optimization, and [...]

Editor’s Note: The following is a guest blog post by David DeFranza, senior content strategist at Brooks Bell, an enterprise-level web site optimization and A/B split-testing firm. For most [...]

Tealium tag management customers are among the most savvy and knowledgeable digital marketers in the industry. So what keeps them up at night? We asked a few of them at a recent Tealium [...]

Today at the W Hotel in downtown Seattle, Tealium will host yet another Tealium University session for customers and strategic partners. Ever wonder what Tealium University is all about? Watch [...]

What are the solutions that modern digital marketers are using to drive results? We asked that question of some of our customers at Tealium University in Santa Monica recently. Here are their [...]

Last week, Tealium hosted its eighth Tealium University event of the year, this time at the Viceroy Hotel in Santa Monica near L.A. More than 50 customers and partners descended upon the upscale [...]