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    Tag Management

     Is HBO’s ‘Silicon Valley’ Fiction or Reality? Tealium’s Just Happy to Be Part of It!
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    By Erik Bratt
    In Tag Management
    Posted May 16, 2014

    Is HBO’s ‘Silicon Valley’ Fiction or Reality? Tealium’s Just Happy to Be Part of It!

    We’re not TV critics, but if we were, we’d describe it as the intersection of “revealed hilarity and disturbing accuracy.” We’re writing, of course, about “Silicon Valley,” the new HBO hit comedy [...]

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    1
    By Ty Gavin
    In Tag Management
    Posted May 12, 2014

    AJAX tracking.. When URLs no Longer Change

    Remember the days when you could click on a link and then your web browser would load a new HTML page?  Now, clicking on the web will “slide in” something new or run impressive animation to [...]

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    0
    By Chris Slovak
    In digital marketing, Enterprise Tag Management, Product Management, Standard, Tag Management
    Posted January 8, 2014

    Optimizing Purchasing for Facebook Exchange and Other Emerging Media with Tag Management

    In this ever-changing landscape of paid media channels available for purchase, it is critical for marketers to test new vendors rapidly and with limited impact in day-to-day operations. Having [...]

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    0
    By tealium
    In Enterprise Tag Management, Standard, Tag Management
    Posted January 3, 2014

    AddThis Now Integrated into Tealium Tag Marketplace

    At Tealium, our goal is to make the lives of marketers infinitely easier. One of the ways we accomplish this is to continually integrate as many marketing solutions as possible into the Tealium [...]

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    By Ty Gavin
    In Data, Standard, Tag Management
    Posted December 5, 2013

    Best Practices in Implementing a Data Layer

    A few years ago when Tealium first began recommending data layer implementations to its clients, there was a little bit of uncertainty. Would marketing teams be able to convince IT that it was [...]

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    By tealium
    In Standard, Tag Management
    Posted November 4, 2013

    How Tealium is Different from Other Tag Management Tools

    All of us at here at Tealium take pride knowing that we are creating solutions that make the lives of digital marketers and IT professionals easier, while improving the experiences of their [...]

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    By Terrence Morrissey
    In digital marketing, Enterprise Tag Management, Standard, Tag Management
    Posted October 30, 2013

    From the Sales Trenches: Top Five Questions Marketers Ask About Implementing Tealium’s Tag Management Solution

    Sales professionals have one of the most exciting roles here at Tealium because we’re constantly engaged in interesting conversations with potential customers about what’s new, what’s working and [...]

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    By Jay McCarthy
    In Data, data analytics, digital marketing, Enterprise Tag Management, Tag Management
    Posted October 25, 2013

    How to Prevent Your Universal Analytics Implementation From Becoming a Universal Time Sink

    If you’re a long-time fan of Google Analytics, as many of us are, I’m sure you’re excited to take advantage of the new Google Universal Analytics features. There’s only one thing standing in your [...]

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    By Andrew Edwards
    In digital marketing, Enterprise Tag Management, Standard, Tag Management, Web Analytics
    Posted October 8, 2013

    Closing the Analytics Action Gap

    Editor’s Note: This is part of an ongoing blog series with digital marketing leaders, including many of the 500+ marketing vendors that are integrated into the Tealium tag management platform. [...]

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    By Richard Wright
    In digital marketing, Enterprise Tag Management, Standard, Tag Management
    Posted October 4, 2013

    Marketing in a Digital World: Viewpoints from DMEXCO 2013

    For two days every September, Cologne, Germany, becomes the global hub of digital marketing at DMEXCO. For those of you that are unfamiliar with this trade show, allow me to paint a picture with [...]

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