Tag Management

To the list of examples of how tag management increases marketing agility, add another: escaping the traditional holiday ‘code freeze’ that many online retailers implement during the [...]

Editor’s note: The following is an interview with Neeraj Agrawal, a general partner for Boston-based Battery Ventures, which yesterday announced that it has invested $10.5M in Series B [...]

Tag management is still a relatively new field, yet most digital marketers (87 percent) already consider the effective management of their online solution vendor tags a key to their online [...]

Today, Econsultancy, in association with Tealium, released the results of a first-of-its-kind study called “The ROI of Tag Management.” The report (available free) details the [...]

There are many benefits to tag management, but one of the most important is the ability to substantially improve web site performance. Online retailer Fingerhut, part of Bluestem Brands, recently [...]

Editor’s Note: The following is an interview with Jason Paulsen, global analytics manager at Avnet (NYSE: AVT), one of the largest distributors of electronic components. Jason got his first [...]

What is tag management, how does it work, and what are the specific benefits to digital marketers? Those questions and many more will be answered next week during an American Marketing Assocation [...]

Editor’s Note: The following is an interview with Gary Angel, President and CTO of Semphonic, a leading digital measurement and analytics consulting firm. Gary was recently named Most [...]

If someone you knew was having a cool party, but couldn’t invite you because of a potential conflict of interest, what would you do? A) Throw your own party at a hotel next door and poach [...]

Imagine yourself on the shore of a beautiful Caribbean beach. The palms trees are swaying lightly in the breeze and your favorite frozen cocktail is resting beside you. At this point, you are [...]