Great personalization can seem like the destination, but it’s actually an evolution-- one that starts with the right data strategy. Read more...
No cookies? No problem. A first-party data strategy takes the cake as brands head into 2022. This ebook helps you feel empowered by the loss of third-party cookies when you adopt a first-party [...]
The customer data management technology landscape can be confusing. See 4 principles to help you choose the right tech to focus on the customer experience!
Any savvy marketer knows the incredible power customer data holds in today’s day and age. When used correctly, customer data allows brands to deliver experiences their followers will never [...]
Apple’s Intelligent Tracking Prevention (ITP) privacy-related features have had a lot of press in the last few months. Not to be outdone, Google immediately jumped on the bandwagon with [...]
Compliancy with the General Data Protection Regulation (GDPR) must be completed by applicable businesses before May 25, 2018. Many organizations are wondering how exactly to get started with [...]