Under the Hood

With Apple’s latest edition of ITP, or Intelligent Tracking Prevention, the battle between Apple, Google, and Mozilla to own the consumer privacy narrative is heating up. I’ve written on ITP a [...]

With each release of ITP, Apple manages to shake things up just as marketers and data analysts get comfortable. Instead of bouncing from short-term solution to short-term solution, today I’ll [...]

In the last blog post in our series about ML and AI Readiness we considered the fundamental principles of a strong foundation to an independent data supply chain that will ultimately feed Machine [...]

With Apple’s ITP 2.1 release coming soon, first-party cookies created client-side will only last for 7 days in Safari browsers. Because Safari is default browser on Apple’s iPhone, [...]

Having a clearly defined data strategy is a necessity in creating exceptional moments with customers and ensuring long-term brand loyalty. Yet most organizations aren’t sure which strategies and [...]

After a day of mountain biking in the Kosiosko Royal National Park in Australia’s Thredbo Valley, I found myself in the depths of a serious conversation around Artificial Intelligence with a [...]

Tealium Options with AMP HTML Tealium provides multiple options for sending data to your tag vendors in Google AMP HTML pages. Tealium iQ Tag Management can run inside an “amp-iframe” [...]

What is ITP 2? Apple’s Intelligent Tracking Prevention (ITP) version 2 was released with Safari this year. This is the first major browser to completely eliminate third-party cookies on the [...]

To keep up with evolving technology and customer behavior, it’s essential for companies to work with partners sharing similar long term approaches to address current and future challenges. Read [...]

Tealium has the most comprehensive platform for managing your customer data, period. Server-side, client-side, web, mobile, IoT— we’ve got you covered. The Event Data Framework (EDF) is an [...]