Under the Hood

  Apple’s Intelligent Tracking Prevention (ITP) privacy-related features have had a lot of press in the last few months. Not to be outdone, Google immediately jumped on the bandwagon with [...]

Tealium iQ Tag Management (TiQ) is getting a new feature! The new Load Order Manager eases the management of tag loading to ensure data is collected and triggered properly to deliver high quality [...]

With Apple’s latest edition of ITP, or Intelligent Tracking Prevention, the battle between Apple, Google, and Mozilla to own the consumer privacy narrative is heating up. I’ve written on ITP a [...]

With each release of ITP, Apple manages to shake things up just as marketers and data analysts get comfortable. Instead of bouncing from short-term solution to short-term solution, today I’ll [...]

In the last blog post in our series about ML and AI Readiness we considered the fundamental principles of a strong foundation to an independent data supply chain that will ultimately feed Machine [...]

With Apple’s ITP 2.1 release coming soon, first-party cookies created client-side will only last for 7 days in Safari browsers. Because Safari is default browser on Apple’s iPhone, [...]

Having a clearly defined data strategy is a necessity in creating exceptional moments with customers and ensuring long-term brand loyalty. Yet most organizations aren’t sure which strategies and [...]

After a day of mountain biking in the Kosiosko Royal National Park in Australia’s Thredbo Valley, I found myself in the depths of a serious conversation around Artificial Intelligence with a [...]

Tealium Options with AMP HTML Tealium provides multiple options for sending data to your tag vendors in Google AMP HTML pages. Tealium iQ Tag Management can run inside an “amp-iframe” [...]

What is ITP 2? Apple’s Intelligent Tracking Prevention (ITP) version 2 was released with Safari this year. This is the first major browser to completely eliminate third-party cookies on the [...]