Apple’s Intelligent Tracking Prevention (ITP) privacy-related features have had a lot of press in the last few months. Not to be outdone, Google immediately jumped on the bandwagon with [...]
Tealium iQ Tag Management (TiQ) is getting a new feature! The new Load Order Manager eases the management of tag loading to ensure data is collected and triggered properly to deliver high quality [...]
With Apple’s latest edition of ITP, or Intelligent Tracking Prevention, the battle between Apple, Google, and Mozilla to own the consumer privacy narrative is heating up. I’ve written on ITP a [...]
With each release of ITP, Apple manages to shake things up just as marketers and data analysts get comfortable. Instead of bouncing from short-term solution to short-term solution, today I’ll [...]
In the last blog post in our series about ML and AI Readiness we considered the fundamental principles of a strong foundation to an independent data supply chain that will ultimately feed Machine [...]
With Apple’s ITP 2.1 release coming soon, first-party cookies created client-side will only last for 7 days in Safari browsers. Because Safari is default browser on Apple’s iPhone, [...]
Having a clearly defined data strategy is a necessity in creating exceptional moments with customers and ensuring long-term brand loyalty. Yet most organizations aren’t sure which strategies and [...]
After a day of mountain biking in the Kosiosko Royal National Park in Australia’s Thredbo Valley, I found myself in the depths of a serious conversation around Artificial Intelligence with a [...]
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