Using Tealium-hosted JSON for Google AMP Event Tracking
Tealium Options with AMP HTML Tealium provides multiple options for sending data to your tag vendors in Google AMP HTML pages. Tealium iQ Tag Management can run inside an “amp-iframe” [...]
What To Do With ITP 2
What is ITP 2? Apple’s Intelligent Tracking Prevention (ITP) version 2 was released with Safari this year. This is the first major browser to completely eliminate third-party cookies on the [...]
CTO Mike Anderson Describes the Importance of a Data Foundation Built on First-Party Data
To keep up with evolving technology and customer behavior, it’s essential for companies to work with partners sharing similar long term approaches to address current and future challenges. Read [...]
Product Spotlight: Event Data Framework
Tealium has the most comprehensive platform for managing your customer data, period. Server-side, client-side, web, mobile, IoT— we’ve got you covered. The Event Data Framework (EDF) is an [...]
Omnichannel Data: CTO Mike Anderson Describes Managing Data From All Channels as Digital Channels
To keep up with evolving technology and customer behavior, it’s essential for companies to work with partners sharing similar long term approaches to address current and future challenges. Read [...]
Machine Learning and Artificial Intelligence: CTO Mike Anderson Discusses Data Readiness
To keep up with evolving technology and customer behavior, it’s essential for companies to work with partners sharing similar long term approaches to address current and future challenges. Read [...]
Data Readiness: Lessons from the Field for Machine Learning Data Prep
The field of Machine Learning (ML) is not new, yet marketers are still discovering brand new ways to apply ML methods on their large, complex and expanding data sets. Demand for data science [...]
Privacy and Regulatory Compliance: CTO Mike Anderson On Securing Customer Data
To keep up with evolving technology and customer behavior, it’s essential for companies to work with partners sharing similar long term approaches to address current and future challenges. Read [...]
CTO Mike Anderson Describes How Tealium Enables Real-Time Data Flow
To keep up with evolving technology and customer behavior, it’s essential for companies to work with partners sharing similar long term approaches to address current and future challenges. Read [...]
How Tealium Tackles Design Debt
Most companies have some amount of design debt. Design debt is a natural phenomenon that occurs as a product matures, and newer features haven’t had as much time to reach an ideal level of [...]
