Universal Tag

Your business is unlike any other. You have products unlike your competitors and you have customers and users that highly value the unique products, quality and service you provide. You’ve [...]

There are always those strange anomalies that occur in any new space, Tag Management is no exception. When I first joined the race this year I noticed that for some reason evaluators of the Tag [...]

I’m a fan of data. And my favorite kind of data is clean and well-organized. And you’re going to need well-organized data before you begin your next project. It’s kind of like [...]

Congratulations to Antoine Janning and the team at MediaPod for winning the New Services Award at E-Commerce Paris 2010, the largest exhibition of e-commerce technologies in Europe. MediaPod was [...]

Tag Management or Universal Tag? If you attended X Change, one of the huddles offered was around universal tagging. There are a growing number of companies taking different approaches to the same [...]

Tag Management has arrived. While attending this year’s Google Analytics Certified Partner (GACP) Summit, one of the topics of discussion among attendees was universal tagging and tag [...]

So far we’ve discussed using the Universal Tag to improve your implementation, achieve a better web analytics process and prepare for the unknown. But there’s another major benefit [...]

In our previous posts, we talked about how the Universal Tag can simplify your web analytics implementation and improve the web analytics process. In this post, we’re going to discuss [...]

In our last post, we talked about the use of Universal Tag to improve your web analytics implementation. In this post, we are going to discuss another major benefit associated with the Universal [...]

It has been a while since our last blog post. We’ve been busier than ever deploying the Universal Tag on client sites and I’m happy to say that the number of unique client deployments [...]