5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

Goodbye Digital Transformation, Hello Cathedral Thinking
A CMS Wire Article

As long as consumer behavior continues to change and technology evolves so should how we view digital transformation. Seeing it as a single evolutionary path is misleading and creates enormous internal stress for marketers who worry they are behind on some fictitious road race. Rather – what if we start to think of this more as a series of interconnected foundational building blocks, rather than a linear path? More like…keep reading.  

CPG Brands Replace Demographic Targeting With Behavioral Targeting
An AdExchanger Article

Demographic targeting and behavioral targeting have both been around since internet advertising’s early days, but big CPG brands now say behavioral targeting drives the biggest results online. Instead of trying to hit in-target demos, they’re looking for more creative ways to connect with consumers based on purchase history or interests. Agencies and advertisers are now working with parties that have unique data, whether it’s a…keep reading.

Facebook Now Lets Marketers Serve Ads to People Who Visit Their Real-Life Stores
An AdvertisingAge Article

Facebook will now let advertisers put digital ads in front of people who previously visited their real-life stores or those of their competitors. It’s advertisers can also buy against larger groups of so-called lookalike audiences that resemble physical-store visitors in certain ways, or exclude people who have already visited certain retailers – for…keep reading.

Why Marketing Convergence Is Non-Negotiable In A Post-Mobile World
A MarTech Today Article

Boundaries between the physical and the digital realms have blurred to the point that, for many of us, there is little if any distraction between the two at all. The undeniable ubiquity of mobile devices has created a perpetually connected society for which there is little need to differentiate between life online and offline. But mobile is…keep reading.

How Traveling Can Make You A Stronger Creative Leader
An Inc.com Article

Any creative professional knows that sparking creativity is not as easy as snapping your fingers and willing ideas to pour into your brain. In fact, most creative initiatives are not the result of lightning-bolt moments, but rather, hard work, persistence and the occasional hair-pulling. So if you’re feeling stuck in a rut, perhaps these three benefits will encourage you to actually use your vacation days and…keep reading.

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