With the proliferation of technologies and devices, companies are increasingly realizing the necessity to build robust tech stacks to better operationalize customer experience. Easier said than done. Many a marketing department have already flubbed this hugely important strategic initiative. With over 5,000 technologies out there (and growing at a 20%+ YoY clip), most claiming to … Continue reading 5 Principles for Building an Effective Best-of-Breed Tech Stack