Creating Connected Experiences With A Customer Data Platform
Analysts predict that by 2020, 1.7MB of new information will be gathered every second for every person on earth. Contributing to that massive figure is the prediction that the average person will own more than five connected devices by the same year. With data and customer touchpoints continuing to grow at this exponential pace, brands face massive opportunities—along with multiple challenges.Analysts predict that by 2020, 1.7MB of new information will be gathered every second for every person on earth. Click To Tweet
The increase in customer information and engagement exposes the critical need for a technology solution to provide a 360° view on customers that will enable seamless experiences. Enter the Customer Data Platform (CDP).
Chris Andres, VP of Digital Strategy at Tealium and Dan Lubetsky, Director of Digital Marketing Strategy at SapientRazorfish recently did a webinar on “The Business Case For A CDP: Creating Connected Experiences.”
Watch the on-demand webinar and learn:
- Key capabilities and functionality of a CDP
- The differences between CDPs and other common martech solutions like DMPs, ESPs and DSPs
- 4 key industries that are taking advantage of CDPs to stay ahead of their competition
- Top considerations every brand will want to make when evaluating a CDP
Watch the on-demand webinar and start creating better customer experiences with a CDP today!