Marketing Strategy
December 5, 2023
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Friday Favorites: 5 MarTech Articles You Don’t Want To Miss
MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.
With GDPR On The Horizon, Data Challenges and Opportunities Loom
An AdExchanger Article
The challenges associated with the upcoming European General Data Protection Regulation (GDPR) are well documented – but the opportunities? Not so much. The fact is, GDPR is an ideal opportunity for brands to get clarity around their first-party data, if they haven’t already. And with it, they could put themselves in a far stronger position to start…keep reading.
Signs Your Digital Strategy Is Broken & How To Fix It
A CMS Wire Article
It’s tough for organizations to think strategically these days, especially when the hallmark of the 21st century has been the rapid changes enabled by digitalization. With consumers having the power to broadcast their failures to the world, it’s no wonder that executive boards look to digital strategies as a means of finding control among the chaos. The problem with that approach is that digital strategies…keep reading.
Are You Ready for Intelligent Automation?
An InformationWeek Article
AI and automation are being combined in different ways to complete tasks more efficiently than humans. Every business will be impacted by intelligent automation sooner than may be apparent, so the time to think about it is now. Automation is going to impact every industry, first as a competitive differentiator and later as a…keep reading.
Banks are Falling Behind When It Comes to Understanding (And Using) Data
A Digiday (TearSheet) Article
Banks are falling behind when it comes to data strategy, especially when it comes to matching — and competing with — platforms. Finance companies typically monetize data by using it to personalize product offerings for customers, such as credit cards based on transactional history or loan offerings based on customer ages and milestones. But with the shift to open banking systems and the integration of AI technologies, banks will soon look to…keep reading.
How to Transform Stress Into Productivity (According to Harvard Psychologists)
A Thrive Global Article
We know that stress is bad for us, and that it causes everything from health problems to lost productivity. However, while there are proven ways to reduce stress, sometimes it’s unavoidable in this journey called life. In fact – even if you’re doing things right it’s inevitable. That’s why new Harvard research suggests that much of the stress we encounter can actually be harnessed in…keep reading.
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