Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

A Four Step Process To Digital Transformation
A Forbes Article

There’s a lot of pressure in marketing organizations around the topic of digital transformation. Organizations must evolve to take advantage of emerging marketing technologies (martech) in order to stay relevant in the marketplace. CMOs are looking for ways to bring martech enablement to their organizations to address these concerns. They feel pressure to mature and transform, but we know this is easier said than done. You can’t just will your organization to mature and transform — you need…keep reading.

Blockchain Slowly Moves Into the Marketing Industry
A CMS Wire Article

There has been much ado about blockchain lately and for good reason. The technology, which was first conceptualized by Satoshi Nakamoto in 2008, has been slowly and then not-so-slowly making its way into a handful of industries, like marketing, with signs of it emerging in places like industry conferences, apps and…keep reading.

AI Could Be Driving A New Digital Divide
A VentureBeat Article

As artificial intelligence continues to grow and become more commonplace, some experts fear there may be significant disadvantages for companies — and their employees — who don’t have access to AI resources. This new resource divide may create a situation where businesses live and die by the use and presence of AI, and those that can’t make the jump will fall by the…keep reading.

How To Achieve True Omnichannel Relevance
A ClickZ Article

As digital marketing channels continue to proliferate, the importance of cohesive messaging grows. Brands that fail to connect with their audience across all touchpoints risk the costly fate of irrelevance. But how can modern marketers spend less time inside marketing tools, and more time crafting narratives that resonate across all channels?…keep reading.

Why Empathy Is The Only Skill You’ll Ever Need To Succeed
An Article

Henry Ford is quoted as having said, “Why is it every time I ask for a pair of hands, they come with a brain attached?” Starting with the industrial revolution, technical skills and physical capabilities were the most important for getting a job and to be the best at it. However, at the dawn of the 21st century, the importance of soft skills (like critical thinking, communications, collaboration and creativity) became apparent. Of all the soft skills, there is one that stands out and is the basis for being successful…keep reading.

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