Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

With GDPR Just Seven Months Away, It’s Time For Publishers To Look Under The Sofa
An AdExchanger Article

Hopefully, you’re at least aware that the EU’s enforcement of GDPR begins in May 2018, but have you started getting ready or made any significant changes? The new consumer data protection regulations will have a massive impact on companies even outside the EU, and no US company that does business in Europe and collects any sort of consumer data is exempt. Media companies will be particularly hard-hit because…keep reading.

When It Comes To Data-Driven Campaigns, Marketers Are Demanding More
An AdAge Article

Data is the lifeblood of successful digital campaigns today and it’s use is nearly ubiquitous across major brands and agency partners. But here’s the tricky thing: while everyone seems to be using data, very few marketers are fully confident in the transparency of their data partners. Moreover, many of them do not understand the origins of the segments…keep reading.

“Big Intelligence” Is The Real AI
An IDG Connect Article

Everyone knows the scenario – after years of development and advancements, machines imbued with Artificial Intelligence somehow become self-aware without the knowledge of their human creators and end up destroying humanity as we know it. It’s a crazy premise, but if you listen to Tesla and SpaceX CEO Elon Musk and other futurists, it’s a…keep reading.

Spotify’s New App Aims To Hook Artists On The Power Of Their Own Data
A Fast Company Article

However you may feel about the way the music industry is evolving, it’s hard to deny the value of one of streaming’s most powerful byproducts: Data. Specifically, the mountains of intel produced by tens of millions of people listening to music every minute of the day. Spotify knows how powerful this weapon can be…keep reading.

A Survey of How 1,000 CEOs Spend Their Day Reveals What Makes Leaders Successful
A Harvard Business Review

What makes a CEO effective? The question has been studied extensively, yet we still know fairly little about how CEOs behave day-to-day and how their behavior relates to the success or failure of the companies they run. Previous studies have typically had limitations, but in new research, HBR surveyed over 1,000 CEOs across six countries and found out that…keep reading.

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