Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.
GDPR Compliance: Why It Doesn’t Have To Be A Total System Re-boot
An Adotas Article
A recent study revealed that 77% of US businesses are so keen to comply that they’re setting aside funds of at least $1M to ensure they’re GDPR-ready and 68% are even earmarking up to $10M for their preparation efforts. But is a complete reconfiguration the best way forward? Is there an alternative?…keep reading.
When It Comes To Customer Experience In 2018, Can We Make Boring The New Cool?
A Forbes Article
As is the norm around this time of year, there is a rise in the number of people thinking about forecasts or predictions about what will happen next year. What will be hot? What will be cool? What should we be focusing on to take our customer experience to the next level? But what would happen if companies focused on being boring instead?…keep reading.
The Good, The Bad & The Ugly: Beware Of Outlandish GDPR Claims
A Digiday Article
Unchartered waters are something the digital media industry should be used to by now. But the General Data Protection Regulation is a whole new ballgame. With six months to go until the law is enforced, there’s an equal amount of sense and nonsense being spouted about how to tackle it. And there are definitely some startling claims overhead in the wild…keep reading.
Why Marketers Should Start Using A CDP In 2018
A TheDrum Article
‘Data is the new oil’ is what a lot of people have been hearing for a few years now, but despite us talking about programmatic and using data for so many years, it’s now becoming real. But what’s fueling the latest hype around programmatic advertising and the use of data? Emerging technology means we can now make sense of data…keep reading.
Expect A Contraction Of The Supply Chain In The Leadup To GDPR
An AdExchanger Article
The digital media supply chain is about to get a whole lot smaller thanks to Europe’s GDPR. The privacy legislation, which takes effect in May, dictates that data controllers could be held responsible for data privacy missteps made by their third-party partners. Marketers are therefore highly…keep reading.
