Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

The Top 5 Trends for Digital Transformation in 2018
An information age Article

There’s only one constant in business – and that’s that things change. And that change has been accelerating in recent years. Businesses have had to adjust to new ways of doing things, most of them related to the digital transformation that business, and the world, has experienced in recent years. And companies can’t afford to ignore the trend. Firms that embrace digital transformation saw an average…keep reading.

GDPR: Increased Transparency & Increased Trust
ClickZ Article

In just six months, the General Data Protection Regulation (GDPR) officially goes into effect. Marketers will no longer be allowed to collect, store or use the personal data of any European Union (EU) citizen without their explicit consent. Compliance is non-negotiable, given the huge financial ramifications. On the surface, the regulation may sound draconian. But while the GDPR poses tremendous challenges to marketers, it’s also…keep reading.

Consolidation, Innovation & GDPR: What 2018 Has in Store for Marketers
Digital Marketing Magazine Article

The New Year is approaching fast and it’s going to be an eventful one for marketers. Between ensuring readiness for the General Data Protection Regulation’s (GDPR) imminent enforcement, exploring new opportunities created by ongoing industry consolidation and collaboration, and future proofing businesses for the age of AI, 2018 looks set to be a year of further transformation for…keep reading.

CVS, Amazon & The ‘Mass Freak Out’: How Tech Is Reshaping The Healthcare Industry
GeekWire Article

In October, something fairly normal happened: CNBC reported that Amazon might disrupt yet another industry, pharmaceuticals. The tech giant was considering selling prescription drugs online. Companies across the healthcare industry started scrambling, trying to figure out how they could compete with the pure market force of Amazon. This week, one company showed us how they’re planning to fight back: CVS, the largest pharmacy chain in the U.S., reached a deal to buy…keep reading.

A Research-Backed Guide to Taking Breaks That Will Help You Get More Done
Thrive Global Article

In a culture of constantly moving and doing, even taking a few minutes to yourself can be seen as unnecessary (or downright lazy). However, we need breaks to recharge our mind and our body so we can continue to make smart decisions, protect ourselves from burnout, and work on productive, meaningful tasks. Recharging your body and mind doesn’t just come down to…keep reading.

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