Marketing Strategy
December 5, 2023
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Friday Favorites: 5 MarTech Articles You Don’t Want To Miss
MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.
Companies Radically Rethinking Customer Experience: Tealium CMO
A Which-50 Article
Digital transformation is not an add-on strategy. That’s the view of Tealium CMO Adam Corey, who believes this realization has finally sunk in with CEOs across the globe who, he says, are taking a much more direct role in leading the change. As power leeches out of the increasingly permeable membrane of the corporation and into the hands of…keep reading.
Here Are 9 Misconceptions About GDPR
A MarTech Today Article
The upcoming General Data Protection Regulation (GDPR) is confusing enough without having to be weighed down by misconceptions. So, here is a list of the top misconceptions about GDPR, according to two experts. They state that…keep reading.
Bad Data Breeds Bad Leads: Cleaning Up Data For the Sake of the B2B Sales Cycle
A ClickZ Article
Every day last year we created an average of 44.1 exabytes of data. That’s an unfathomably high number roughly equivalent to about 369 million Macbook Pros. With the volume of data out there, marketers have gotten savvier about how to process and utilize it to reach consumers. The problem is, most of that data is…keep reading.
5 Keys To Asking Better Questions Of Data Scientists
An informationweek Article
Some enterprises struggle to drive business value from data science efforts because the business and data scientists are not communicating or collaborating well. Here are five things you can do to improve the cross-functional relationships and…keep reading.
The Role Of The Marketer Has Changed, Shouldn’t The Marketing Model?
A Marketing Week Article
The modern marketers’ role has now extended far beyond ‘selling stuff’. To reflect this, a re-evaluation of the core principles of marketing, the skills needed and how they can be blended together to help accelerate marketing performance is needed. They now have a crucial role in shaping the end-to-end customer experience and taking responsibility for all brand…keep reading.
