Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

Leveraging Second-Party Data Alliances to Understand Your Audience In A Data-Compliant World
An ExchangeWire Article

With many marketers having issues scaling their first-party data, and having trouble trusting their third-party data, there is a clear gap in the market. Enter second-party data. Second-party data alliances can take many forms, but boil down to a data-sharing agreement between manufacturer and retailer, or two non-competing…keep reading.  

Correlation Between High Performing Retailers & Higher Investment In Consumer Data
A MarTech Today Article

Retail brands will be adding more artificial intelligence and providing increasingly tailored customer experiences, but just adding tech isn’t going to cut it, according to Consumer Experience in the Retail Renaissance, a report released Monday by Salesforce and Deloitte Digital. The surveyed companies say that their consumer experience is disconnected, data usage is not strategic and…keep reading.

The Next Era Of Mobile: Marketing Revolution Or Tech Fetishism?
A MarketingWeek Article

When Alexander Graham Bell invented the telephone more than 140 years ago, he probably didn’t envision a world where he would be able to send self-destructing photos of himself with a flower garland in his hair. Or, indeed, a time when phones could measure blood pressure, scan fingerprints or alter the way we see realities entirely. Yet thanks to the development of smartphones these things…keep reading.

5 Ways CMOs Can Navigate Digital Transformation
A Forbes Article

Chief Marketing Officers face a particularly unique and challenging time as industries and technology continue to change and adapt to an increasingly digitized and connected world. Just as no business will be able to thrive without adapting and transforming technologically, no marketing executive in any industry will be able to…keep reading.

What Are They Thinking? Amazon Go’s Shopper Behavior Insights
A CIO Today Article

A key executive behind Amazon Go, the online leader’s much heralded cashier-less grocery store, says she was surprised at how many customers were hesitant to just walk out the store. With the Amazon Go app, the retailer can get real-time customer feedback, which helps guide the store in what to stock and the store technology itself keeps track of what consumers…keep reading.

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