Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
AI’s Role In Mobile App Monetization
A ClickZ Article
Expect AI to benefit mobile app developers and publishers in three key ways: improved ad pricing, optimized user experience, and mobile ad fraud removed. Artificial intelligence has a lot of potential to further improve mobile ad monetization. In the future, expect AI to benefit app developers and publishers in…keep reading.
The Five Tenets Of Clean Data: Preparing Chatbot Data For Marketing Personalization
A MarketingTech Article
Organizations are already using live web chat – and increasingly chatbots – as a critical sales and customer support channel. Gartner says over 80% of companies offer some form of live chat on their website or mobile applications in order to interact with customers, and the chatbot market is likely to grow to $994 million by 2024 according to…keep reading.
Ethical Data Practices In A Chaotic, Complex World
A CMS Wire Article
The near-constant news of privacy scandals is a stark reminder of the importance of data protection and responsibility in the digital age. Trust is critical for organizations to both leverage the benefits of data analytics while maintaining positive relationships with those who entrust them with that information. Yet developing and maintaining…keep reading.
How Automation Empowers The CIO To Think Outside The IT Department
An InformationWeek Article
Today’s CIOs no longer work in a silo. Companies worldwide are introducing automated technology across almost every facet of their businesses. Automation is already transforming the roles of employees across organizations, fundamentally altering the ways many work and communicate. Historically, technology was developed or integrated behind closed doors among…keep reading.
Your Productivity Needs A Focus Day
An Inc.com Article
Once a week, schedule yourself three to four hours of “focus time.” You may want to choose a time earlier in the day to avoid being sidetracked by random emails and tasks. Some choose to designate “Focus Friday.” Turn your mobile phone off, shut down…keep reading.
