Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.

Four Marketing Trends to Watch in 2019
A MarTech Series Article

Over the last 12 months, marketers and advertisers have been confronted with a handful of interesting and evolutionary changes, especially as it relates to technology. From the long-awaited implementation of data regulations such as GDPR to the continuation of the agency/in-house programmatic battle, it’s been an…keep reading.

Mobile Marketers Seeing Significant Gains In Data Initiatives & Investments
A MarketingTech Article

If you’re a mobile marketer and not putting a laser focus on data-driven campaigns, then where have you been? According to new figures almost all mobile marketers have increased focus and investment on data over the past five years – with the vast majority seeing improvements as a result. The study found an overwhelming 97% saw investments in…keep reading.

Keep In Touch: Experiential Marketing Best Practices
A DMN Article

Omnichannel marketing uses the latest technology to reach the right consumers on devices they already utilize to look things up and make purchases. If eyes are glued to mobile screens or work computers most of the day, what does in real life (IRL) mean? Today, experiential marketing supplies any IRL effort with plenty of digital support. The strategy is hybrid and thriving, based on the enthusiasm and insight of events tech outfits like…keep reading.

Descriptive Analytics, Prescriptive Analytics and Predictive Analytics for Customer Experience
A Forbes Article

Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change. Who are your customers? What do they want? How can you provide the best customer experience to give you a competitive advantage? Those questions can all be answered with…keep reading.

3 Ways To Make A Breath Break Part Of Your Daily Routine
A Success Article

Heard the term “breathwork” lately? The practice of focusing on your breathing as a way to calm the body and mind is seemingly everywhere, from yoga studios to Goop to wellness influencers’ Instagrams. The idea is that performing a series of breathing exercises can lead to emotional and physical shifts—namely, letting go of stress. Most practitioners advise making it a regular part of your day or week, as you would a…keep reading.

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