Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.

GDPR Anniversary: Fines, Interpretations and Aims for Year Two
An ExchangeWire Article

On May 25th, 2018 the data management landscape in the European Union shifted permanently with the enforcement of GDPR, aimed at promoting user privacy and ensuring that their personal details were held in a more…keep reading.

The Twists and Turns of Data Excellence
A MarTech Series Article

For the past few decades, the enterprise’s view on data has been clear: focus on Data Excellence when you collect, store, analyze and activate as much of it as possible. Marketers have long recognized that within its data lie the insights they need to develop the products their customers will want and the journeys they take when arriving at…keep reading.

Taking Personalization to the Next Level – from Data, to Decisions to Design
A MarketingTech News Article

Today’s shoppers are impervious to mass marketing techniques and expect personalization that truly reflects their preferences. These were the findings from our recent research, “The Art of Personalization— Keeping it Relevant, Timely and Contextual”, where consumers in all countries surveyed said that most communications they receive still feel like…keep reading.

Celebrate Digital Transformation Wins, But Don’t Lose Momentum
A CMS Wire Article

Nicolette Stepakoff, G Suite digital transformation manager at SADA Systems, recently worked with an enterprise client that had 15,000 employees. SADA’s digital transformation team planned its next move. It decided to remove the client’s network shared drives — where most data resided — and migrate that information to…keep reading.

11 Tried & Tested Ways to Unlock Your Creative Potential At Work
A Thrive Global Article

Even if you don’t consider yourself a “creative,” chances are your job still calls for some form of creative thinking. Creativity is an invaluable part of our work, and when deliverables and due dates are at stake, the charge to be creative can go from fun in theory to stressful in practice. Studies show that creativity is highly individual, and while there’s no…keep reading.

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