Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

MarTech news is exciting, innovative and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

What Is Digital Transformation? A Necessary Disruption
A CIO Article

Ask 10 Chief Information Officers (CIOs) how they define digital transformation and you’re likely to get 10 different answers with one common theme: a laundry list of technology projects intended to foster sweeping business changes. Even so, digital transformation isn’t so easily defined. Surely digital transformation involves a radical rethinking of how an organization uses technology in pursuit of new revenue streams or business models, but for many organizations, digital transformation is really…keep reading.

The Impact of GDPR on Marketing Technology and Cybersecurity
A MarTech Today Article

The GDPR will have a massive impact on the martech landscape in Europe and there’s still time for marketers to properly protect their users data and gain a strategic advantage before the law takes effect by positioning themselves as responsible custodians of customer and employee data. There are several steps organizations must take, including…keep reading.

10 Things You Need to Know About Marketing to Millennials
A Forbes Article

Globally Millennials total 77 million, account for approximately 1.4% of the U.S. population and yield about $1.3 trillion in annual buying power in the U.S. alone. They are big, they are influential and they have very specific tastes. Reaching them is not like reaching any other demographic – it’s important that brands…keep reading.

Why Amazon Still Acts Like a Startup (And Why Other Brands Should Too)
An Article

When companies reach a certain level of success, they often take their foot off of the gas pedal. They get to a certain revenue number, reaching a tipping point with the number of employees on staff, and then try to figure out how to act more like a mature company. In doing so, they end up abandoning the traits that enabled them to achieve their level of success in the first place. But Amazon CEO Jeff Bezos says that…keep reading.

The Value Equation for Customer-Centric Innovation
An InformationWeek Article

The value equation for customer-centric innovation comes down to shifting the focus from cost savings to revenue growth and a competitive differentiation. IT leaders need to understand what it means to be innovative and what the boardroom expects from them. While yes the word may be greatly overused, understanding the basic tenets of innovation and anticipating user experience is essential to integrating new technologies and delivering value to customers. Some view true innovation as…keep reading.

Partner Spotlight
Tealium partner Domo, a data platform that allows marketers to manage, analyze and share data across an entire organization, recently released an Infographic that shows the internet generates 2.5 million bytes of data each day. From tweets to swipes, likes to shares – the digital world is exploring. View today and align your marketing initiatives with where people are taking actions the most. Have a look here.

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