Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
How Marketers Can Prepare for the Rise of Hyper Personalization
A MarketingTech News Article
If you’ve ever noticed an email from a brand addressed directly to you or based on your prior purchases, then you’ll be familiar with marketing personalization. This was an early broad approach, and we have seen personalization evolve as organizations have brought new types of data into the mix, including contextual and location specific information, followed by analytics and machine learning for more…keep reading.
CMOs Must Dig Deeper on Attribution
A MarketingLand Article
Welcome to the martech multiverse. Everything old is new again; martech is innovating in leaps and bounds, yet attribution remains a thorn in the side of the vast majority of CMOs. Currently, only one in four marketers is confident they can quantify ROI, which certainly helps explain why 70% of CMOs expect to invest more in marketing analytics and attribution over the…keep reading.
Five Business Intelligence Trends Marketers Should Not Overlook
A ClickZ Article
Last year was a big year for Business Intelligence (BI), particularly with the rise of machine learning and artificial intelligence, and will no doubt continue to play a much larger role for marketers in 2019. This year won’t simply revolve around having the data or acquiring it, but what marketers choose to do with the information and how they use BI reporting to effectively create and manage client…keep reading.
GDPR One Year Later: Was The Hype Worth It?
An Information Week Article
This time last year, companies were scrambling to get compliant with the EU’s General Data Protection Regulation (GDPR), which went into effect on May 25, 2018, and aims to give individuals more control over their personal data. GDPR applies to any company that holds personal data of individuals residing within the EU, and failure to comply with GDPR could cost companies up to €20M or 4% of annual global turnover. As a result, we saw most take a…keep reading.
How Skydiving and Leadership Are The Same
A Forbes Article
The CEO of Moz sets the company strategy and drives execution through alignment, authentic company culture, and transparency. She regularly speaks about entrepreneurship, business models, search marketing, women in tech, and fostering an inspiring company culture. In a recent interview their CEO shared her personal experiences in showing how effective leadership is…keep reading.
