Call it what you want — the customer 360, a single view of the customer, a unified customer profile — it’s clear that, as businesses, we need it. What’s not as clear is how to pick a technology to pull it off. In a recent Experian report* on data quality, 99% of companies reported that … Continue reading The Elusive Single View of the Customer – EDW, DMP, CDP, UDH…OMG!