Data Strategy
April 18, 2024
Author: Joe Christopher, VP Analytics, Blast Analytics & Marketing
Tealium’s Digital Velocity conference is known for providing inspiring keynotes, value-packed session content from top brands and a plethora of engaging networking opportunities for savvy digital marketers, developers and technologists. Partners, customers and Tealium Experts will be hosting a series of intimate roundtable discussions at Digital Velocity San Francisco October 18-19, 2017 on topics around transforming customer experiences, the power of data and so much more.
Tealium is excited to have Blast Analytic’s VP of Analytics Joe Christopher host a roundtable on ‘Your Data is Crap: Take Control of Your Data Quality Issues.’
If you feel like you don’t trust your data, there’s probably a good reason.
It happens all the time; companies implement analytics, and then further customize their solutions, without ever auditing the implementation to ensure ongoing data accuracy.
This leads to variable inaccuracies, gaps in tracking, and — even worse — information that’s simply missing. Inaccurate data can send you down the wrong path, leading to bad decisions and additional costs for tools and resources that could have been avoided.
In this Roundtable Session, Joe Christopher will review why data quality is critical to the success of your organization and how to identify the signs of poor data quality.
During group discussions, Joe would love to hear the motivating factors for attendees to improve data quality, some contributors to their current data quality issues, provide real-world examples he has encountered, and teach you how to take back control.
Joe Christopher leads a team of talented analytics professionals at Blast Analytics & Marketing. He’s responsible for helping clients understand and take action on their vast amounts of data, to continuously improve and EVOLVE their organizations.
Digital Velocity San Francisco, October 18-19th, will be one of the most talked about digital conferences of the year, and you don’t want to miss the roundtables.
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