---
title: "Building Unified Teams for Connected Customer Data"
id: "17431"
type: "post"
slug: "building-unified-teams-for-connected-customer-data"
published_at: "2019-03-05T17:51:51+00:00"
modified_at: "2026-05-29T18:03:42+00:00"
url: "https://tealium.com/blog/data-orchestration/building-unified-teams-for-connected-customer-data/"
markdown_url: "https://tealium.com/blog/data-orchestration/building-unified-teams-for-connected-customer-data.md"
excerpt: "Siloed, fragmented and disparate data sources have become a challenge that are all too common for brands today. There are many processes and procedures brands should put into place to remove those silos so they can see a single view..."
taxonomy_category:
  - "Data Orchestration"
taxonomy_post_tag:
  - "customer data"
  - "MarTech"
  - "Webinars"
---

Data Orchestration

# Building Unified Teams for Connected Customer Data

Julie GrahamMarch 5, 2019

[rt_reading_time label="Reading Time:" postfix="minutes" postfix_singular="minute" padding_vertical="4"]

Siloed, fragmented and disparate data sources have become a challenge that are all too common for brands today. There are many processes and procedures brands should put into place to remove those silos so they can see a single view of their customer – but the first step in unifying data starts with unifying people.

*Prolet Miteva, Sr Product Manager, Analytics, Autodesk**,* [recently presented a webinar](http://videos.tealium.com/watch/yUDJHMw1TJJn48oJFcsYgs)
*on “****Building Unified Teams for Connected Customer Data****.”*

[http://videos.tealium.com/watch/yUDJHMw1TJJn48oJFcsYgs](http://videos.tealium.com/watch/yUDJHMw1TJJn48oJFcsYgs)

[In this webinar](http://videos.tealium.com/watch/yUDJHMw1TJJn48oJFcsYgs)
, Prolet discussed key takeaways like:

**Common Reasons Brands Don’t Have Aligned Data**

- Silos
- Disconnected systems
- Lack of executive support

**3 Key Players In Achieving Organizational Alignment Around Data**

- Organizational support
- Connected technology and systems
- Executive support

[3 main ways to achieve organizational alignment around data is by employing an evangelist, creating internal departmental pods and establishing a data center of excellence](https://twitter.com/intent/tweet?url=https%3A%2F%2Ftealium.com%2Fblog%2Fdata-orchestration%2Fbuilding-unified-teams-for-connected-customer-data%2F&text=3%20main%20ways%20to%20achieve%20organizational%20alignment%20around%20data%20is%20by%20employing%20an%20evangelist%2C%20creating%20internal%20departmental%20pods%20and%20establishing%20a%20data%20center%20of%20excellence&via=tealium)
[Share on X](https://twitter.com/intent/tweet?url=https%3A%2F%2Ftealium.com%2Fblog%2Fdata-orchestration%2Fbuilding-unified-teams-for-connected-customer-data%2F&text=3%20main%20ways%20to%20achieve%20organizational%20alignment%20around%20data%20is%20by%20employing%20an%20evangelist%2C%20creating%20internal%20departmental%20pods%20and%20establishing%20a%20data%20center%20of%20excellence&via=tealium)
**4 Crucial Steps In Creating Quality Data**

1. Generate
2. Ingest
3. Transform
4. Process
5. Activate

To get more key insights and takeaways on ‘***Building Unified Teams for Connected Customer Data***’ [watch the on-demand webinar](http://videos.tealium.com/watch/yUDJHMw1TJJn48oJFcsYgs)
 and learn:

- Aligning your organization towards a shared goal
- 3 keys to creating a high performing data and analytics program
- Embracing the human side of data
- And so much more!

[Watch the on-demand webinar](http://videos.tealium.com/watch/yUDJHMw1TJJn48oJFcsYgs)
 and start connecting customer data today!