---
title: "What Does Big Data Mean to You?"
id: "1700"
type: "post"
slug: "enterprise-tag-managementbig-data-mean"
published_at: "2014-08-05T19:32:59+00:00"
modified_at: "2026-05-29T18:04:32+00:00"
url: "https://tealium.com/blog/data-orchestration/enterprise-tag-managementbig-data-mean/"
markdown_url: "https://tealium.com/blog/data-orchestration/enterprise-tag-managementbig-data-mean.md"
excerpt: "Is \"big data\" just a buzzword, or does it have true meaning for marketers? Here's what some Tealium customers and partners had to do say about the topic while attending a recent session of Tealium University in Santa Monica."
taxonomy_category:
  - "Data Orchestration"
taxonomy_post_tag:
  - "Bit Data"
  - "data"
  - "Enterprise Tag Management"
  - "tag management"
  - "Tealium University"
---

Data Orchestration

# What Does Big Data Mean to You?

Hilary NoonanAugust 5, 2014

Is "big data" just a buzzword, or does it have true meaning for marketers? Here's what some Tealium customers and partners had to do say about the topic while attending a recent session of [Tealium University](http://www.tealiumu.com)
 in Santa Monica.