---
title: "Infographic: The Do’s and Don’ts of Data Layer Design"
id: "13744"
type: "post"
slug: "infographic-the-dos-and-donts-of-data-layer-design"
published_at: "2017-01-17T17:27:35+00:00"
modified_at: "2026-05-29T18:04:15+00:00"
url: "https://tealium.com/blog/data-orchestration/infographic-the-dos-and-donts-of-data-layer-design/"
markdown_url: "https://tealium.com/blog/data-orchestration/infographic-the-dos-and-donts-of-data-layer-design.md"
excerpt: "[vc_row][vc_column][vc_column_text]As pioneers of the data layer, Tealium knows how to create a distraction free set of data that any organization can use to fuel its data needs now and into the future. The data layer is the heart and soul..."
taxonomy_category:
  - "Data Orchestration"
taxonomy_post_tag:
  - "Best Practices"
  - "Customer Data Hub"
  - "data"
  - "data layer"
  - "data strategy"
  - "Enterprise Tag Management"
  - "Infographic"
  - "tag management"
  - "Tealium AudienceStream"
  - "Tealium iQ"
---

Data Orchestration

# Infographic: The Do’s and Don’ts of Data Layer Design

Hilary NoonanJanuary 17, 2017

As pioneers of the [data layer](http://tealium.com/what-is-a-data-layer/?utm_source=tealium-blog&utm_campaign=blog&utm_medium=link&utm_content=infographic-the-dos-and-donts-of-data-layer-design)
, Tealium knows how to create a distraction free set of data that any organization can use to fuel its data needs now and into the future. The data layer is the heart and soul of your entire data stack, allowing your business to transfer things like first name from Google Analytics, MailChimp, and even your mobile app; to one another seamlessly without any need for Extraction, Transformation, and Load (ETL) while simultaneously eliminating normalization.

Because of our experience in building vendor neutral, business goal oriented data layers for hundreds of companies; we created an infographic to showcase best practices on data layer design.