Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Data

Reading Time: 2 minutes

MarTech news is exciting, innovative and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.

Why California’s New Consumer Privacy Law Won’t Be GDPR 2.0
A Digiday Article

The consumer privacy law that California’s governor signed into law on June 28 is considered the strongest, most aggressive privacy protection measure in the U.S., according to legal experts. The new California law, which takes effect on Jan 1, 2020, will require that companies tell state residents what information the company is collecting and how it’s…keep reading.

Effective Artificial Intelligence Requires A Healthy Diet of Data
A CIO Article

In the current technology landscape, nothing elicits quite as much curiosity and excitement as artificial intelligence (AI). And we are only beginning to see the potential benefits of AI applications within the enterprise. The growth of AI in the enterprise, however, has been hampered because data scientists too have limited access to…keep reading.

Maximizing ROI In A Post-GDPR World
An AdExchanger Article

Now that the General Data Protection Regulation (GDPR) has been activated, brands must quickly learn how to maximize what they do with the customer data they collect. Failure to do so will result in greater losses than GDPR will inflict on its own. The immediate priorities for brands are to put in place strategies to maximize both…keep reading.

Top Tips For Protecting Crucial Data In The Manufacturing Industry
An information age Article

In a world of smart devices that collect and exchange customer information, and a climate of international cyber warfare, data protection is a real challenge for manufacturers. Operating at the heart of Britain’s infrastructure while collecting valuable data about its citizens, UK manufacturers can be an attractive target for…keep reading.

9 Navy Seal Sayings That Will Improve Engagement and Accountability In Your Organization
A Forbes Article

Engagement and accountability are critical elements for growth, productivity and profitability in any organization. But in this fast-paced twenty-first century age of disruption, improving engagement and accountability seems more challenging than ever before. According to the 2017 KPMG Global CEO Outlook Report, 74% of CEOs claim they plan to…keep reading.

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